Search Engine Marketing

AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job via @sejournal, @gregjarboe

Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here’s what the ads aren’t saying. The post AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job appeared first on Search Engine Journal.

AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job via @sejournal, @gregjarboe Read More »

Microsoft Ads expands custom columns to include all conversion metrics

Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s happening. According to Microsoft’s product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform. This includes

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AI Max vs DSA: Advertisers question control as Google responds

Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA). What’s happening. In a LinkedIn exchange, digital marketing expert Gabriele Benedetti raised concerns about AI Max lacking the same level of URL-based targeting controls

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“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to

“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker Read More »

Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] via @sejournal, @hethr_campbell

Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results. The post Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] appeared first on Search Engine Journal.

Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] via @sejournal, @hethr_campbell Read More »