Search Engine Marketing

Google has released the August 2026 spam update and said this update will take a few days to roll out. This update applies globally and to all languages, Google added. More details. Google posted about the update on its incident dashboard and wrote: Released the August 2026 spam update, which applies globally and to all

Most brands still don’t have a clear picture of how much traffic AI Overviews are sending them. Google hasn’t given us a clean signal for AI Overview traffic in Search Console, making it difficult to know how much organic traffic is coming from AI Overviews, which content is driving it, and how accurately that traffic

Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening. Microsoft Advertising has published new documentation for its Conversions API (CAPI), a server-side measurement solution currently in beta. CAPI lets advertisers send conversion and customer interaction data directly from their

Google is giving advertisers clearer rules for measuring whether YouTube and Demand Gen ads prompt people to search for their brands — while making several notable changes from the metric’s original rollout. What’s happening. Google has updated its documentation for Branded Searches, a conversion type that measures when someone searches for an advertiser’s brand on