Search Engine Marketing

Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter

Watch this video on YouTube Google Ads Liaison Ginny Marvin, joined me this week on PPC Live The Podcast for a very interesting episode of her sharing mistakes, lessons she’s learnt and lessons the PPC community should be learning. According to Marvin, advertisers navigating the accelerating pace of automation and AI should resist knee-jerk reactions

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Google Search pauses AI-generated images within AI Overviews

Google has paused an experiment within Google Search to create AI-generated images within AI Overviews for recipe results. Robby Stein, VP of Product at Google, replied to this test minutes ago saying, “This was a small experiment we’re no longer running.” What was the experiment. As I covered on Friday, Google was testing showing AI-generated

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Google updates Demand Gen view-through conversion optimization

Google is changing how view-through conversion (VTC) optimization works in Demand Gen campaigns, expanding support to more inventory while shifting optimization to focus exclusively on video assets. The update also changes the default campaign settings and billing model for Display video ads. What’s happening. Over the coming months, Google will roll out three major changes

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The AI visibility index: Which brands are vanishing from AI search?

Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently AI models recommend brands, which brands disappear despite strong SEO footprints, and which signals separate the brands that overperform from those that under-index. (Disclosure: I’m the

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The $113,000 paid search test: How much traffic did organic replace?

I turned off $113,000 a month in paid search. Thirteen weeks later, 65% of the paid-attributed revenue had been recaptured through organic and direct, and the analysis showed that nearly nine out of 10 dollars in the branded campaign I studied had been defending clicks organic was already positioned to win. Every performance marketer has

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