It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. Return on ad spend is exceptional. Lead quality meets expectations. Average order value is exactly where it should be. Then the ask comes in: Double the budget and keep […]
Why high-ROAS campaigns don’t always deserve more budget Read More »
Google has confirmed that the Google May 2026 core update has finished rolling out. The second core update of 2026 started on May 21, 2026 and took about 12 days to roll out completing on June 2, 2026. As a reminder, this is Google’s second core update of 2026. It follows the March 2026 core update,
Google May 2026 core update rollout is now complete Read More »
Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to argue themselves into irrelevance. The real argument is about ownership. Who gets to define what search becomes next? Who gets the budget? Who gets to explain
How ‘it’s just SEO’ took over the GEO conversation Read More »
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix. The post How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework appeared first on Search Engine Journal.
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework Read More »
Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal.
Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster Read More »
“Influence is the new traffic.” Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem. The post Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy appeared first on Search Engine Journal.
Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation and management workflows closer to parity with other DV360 inventory types. What’s happening. Google will begin rolling out
DV360 API Adds Demand Gen Support Read More »
Google is consolidating measurement and audience activation workflows across its advertising platforms. New Data Manager API capabilities allow advertisers and partners to send offline conversion data to multiple Google Marketing Platform destinations and improve Customer Match performance with IP-based matching. What’s happening. The Data Manager API now supports offline conversion event uploads to Campaign Manager
Google expands Data Manager API with GMP event ingestion Read More »
Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, Discover and Gmail directly through Commerce Media Suite, expanding the reach of retail media beyond traditional onsite placements. What’s happening. Google is expanding Commerce Media Suite to support Demand Gen inventory, creating a new way for brands and retailers to collaborate
Commerce media expands beyond retail sites with Demand Gen integration Read More »
The importance of establishing authority through link building has only increased as the surface areas of search expand into LLMs. Your content is now competing with more sources, including AI results in the SERP and AI-generated content from other publishers. At the same time, backlinks remain important signals of authority for both Google and LLMs,
Link intent: How to combine great content with strategic outreach Read More »
