Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales. The post Google Ads Expands Search Campaigns for Travel Beta to Things to Do and Events appeared first on Search Engine Journal.
Search marketer Tom Critchlow says AI Search is exposing the question of whether SEO still owns GEO outcomes. The post AI Search Is Exposing SEO’s Risk Of Losing GEO Outcomes appeared first on Search Engine Journal.
AI Search Is Exposing SEO’s Risk Of Losing GEO Outcomes via @sejournal, @martinibuster Read More »
Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns. The post Google Clarifies Smart Bidding Update After Advertiser Concerns appeared first on Search Engine Journal.
Navigate the complexities of AI search and discover why traditional testing methods do not apply to language models. The post How SEO Teams Stopped Guessing Which AI Search Strategies Paid Off appeared first on Search Engine Journal.
OpenAI has begun rolling out GPT-Live, new voice models for ChatGPT that can run a web search and show visual answers while you talk. The post OpenAI GPT-Live Brings Search Into ChatGPT Voice appeared first on Search Engine Journal.
OpenAI GPT-Live Brings Search Into ChatGPT Voice via @sejournal, @MattGSouthern Read More »
Two new analyses found that ChatGPT’s cited sources changed as its search traffic shifted between hidden retrieval pipelines. The findings. Research from Chris Green and Suganthan Mohanadasan adds a new complication to AI visibility tracking: the final answer doesn’t reveal how ChatGPT selected its sources. Both researchers found internal source-selection labels, including Labrador, Bright, Oxylabs,
ChatGPT citations change when hidden search pipelines switch Read More »
Watch this video on YouTube If you’re running Google Ads in 2026, you’ve probably heard of “Search Partners.” It’s often checked by default in your campaign settings, promising to extend your reach beyond Google Search. Sounds like an easy way to get more traffic, right? Traffic, yes. Quality traffic? Not so much. Most advertisers shouldn’t
Why you should opt out of Google Search Partners Read More »
Part 1 tackled those all-important third-party citation signals, while Part 2 made the case for publishing original data: It is the strongest single predictor of page originality, and the bar to earning visibility/authority via this play is low. This memo has more ammo to back up your use of proprietary data in content creation. Publishing
Why most original data never gets cited Read More »
There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At the beginning of this wave, I took more calls and answered more emails than I do these days. Over time, I realized I was asking
5 questions to ask AI vendors before buying a tool Read More »
Turn disconnected marketing channels into a coordinated growth strategy with practical advice on attribution, AI, and measurement. The post 5 Ways To Make Your Marketing Channels Work Together appeared first on Search Engine Journal.
5 Ways To Make Your Marketing Channels Work Together via @sejournal, @brookeosmundson Read More »
