Generative search engines like ChatGPT have successfully used SEO as part of their growth strategy, even as the echo chambers of the web claim they’re killing this powerful marketing channel. Let’s take a look at how ChatGPT, Perplexity, and Claude fare in SEO, and why ChatGPT’s investment in the strategy is paying off. Directional SEO […]
How ChatGPT uses SEO to drive growth and revenue Read More »
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM Read More »
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation. The post New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting appeared first on Search Engine Journal.
Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, they’re pleased. If not, the mouse quickly heads toward the toggle button to disable the asset. This is the scoreboard trap some advertisers
How to read Meta Ads metrics like a system, not a scoreboard Read More »
Google confirmed it had an issue serving search results earlier this morning at around 1:30 am ET on Wednesday, February 25th. The issue seemed to be fixed very quickly and we didn’t see a huge number of complaints about the issue. Google posted a notice saying, “We fixed the issue with serving search results. There
Google fixed a serving issue with search results Read More »
429% more AI referral traffic. 137% more conversions. See how four agencies use Semrush to track AI visibility and prove it to clients.
How Agencies Use Semrush for AI Visibility Read More »
Google Ad Grants accounts can now optimize for real-world foot traffic. Advertisers using the nonprofit program are able to set “shop visits” as an account-level goal — a move that enables campaigns to optimize toward in-person visits. Driving the news. Previously, attempting to mark shop visits as a goal inside Ad Grants would trigger an
Shop visits now available in Google Ad grants Read More »
Google’s unified video manager inside Merchant Center is no longer empty. After months of appearing in accounts without visible content, the Video Assets section is now automatically populating with sourced videos. Driving the news. The feature — first introduced at Google Marketing Live 2025 — was designed to centralize video content inside Google Merchant Center.
GMC video assets section now showing populated content Read More »
AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized, and increasingly indistinguishable. When everything looks polished and competent, standing out becomes harder. AI has changed content output, but users still arrive
How to keep your content fresh in the age of AI Read More »
Search engine optimization (SEO) — be found. Answer engine optimization (AEO) — be the answer. AI engine optimization (AIEO) — be the recommendation. Assistive agent optimization (AAO) — be chosen when no human is in the loop. Four stages where each clearly absorbs the last. The word that stays constant across the last two is
AAO: Why assistive agent optimization is the next evolution of SEO Read More »
