On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and how to recover from them professionally. The PPC F-Up: worldwide location targeting Sophie accidentally launched […]
Sophie Fell talks why double-checking campaign settings matters Read More »
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO. The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.
Google Updates Search Live With Gemini Model Upgrade via @sejournal, @martinibuster Read More »
UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made up and warned that it could seriously damage his career. Google’s AI generated a detailed narrative accusing Hope of professional misconduct, despite
Doctor: Google’s AI Overview made up career-damaging claims about me Read More »
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center — a small tweak with big implications for retail and e-commerce. How it works. Google Ads will now: Auto-surface product-associated videos from Merchant Center during PMax setup Shorten creative workflows for retailers and e-commerce teams Improve
Google Ads quietly unlocks Merchant Center videos for Performance Max Read More »
Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop. The post How People Use Copilot Depends On Device, Microsoft Says appeared first on Search Engine Journal.
How People Use Copilot Depends On Device, Microsoft Says via @sejournal, @MattGSouthern Read More »
After more than 15 years in enterprise SEO across six major corporations, I’ve seen more careers derailed by internal politics than by Google updates. Many SEOs moving from agency to in-house assume that staying current with algorithms and improving rankings will be enough. In reality, the harder work is navigating the organization and the people
What 15 years in enterprise SEO taught me about people, power, and progress Read More »
For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of it as the “Lover” phase where everything is shiny, new, and full of possibility. The behavior: Buy everything. The metric: Can it generate something cool? The vibe: Pure FOMO. But we’re entering a new era
The AI gold rush is over: Why AI’s next era belongs to orchestrators Read More »
Google’s December 2025 core update leads this week’s SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console. The post SEO Pulse: December Core Update, Preferred Sources & Social Data appeared first on Search Engine Journal.
Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the
What Black Friday reveals about how LLMs understand ecommerce Read More »
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams. The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine Journal.
