Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth. The post Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger appeared first on Search Engine Journal.
Leading SEO platform Semrush – the company that acquired Search Engine Land, MarTech, and Third Door Media in October 2024 – is being acquired by software company Adobe. Adobe announced the acquisition today. The all-cash deal is valued at about $1.9 billion and is expected to close in the first half of 2026, pending regulatory
Adobe to acquire Semrush Read More »
Google is rolling out new Google Maps features that will show searchers more information about nearby businesses and events. Plus, Google is allowing reviewers to use nicknames instead of their real names when leaving a review. Know before you go. Google is rolling out the “know before you go” feature within Google Maps. This is
Google Maps adds know before you go, trending in explore tab and more Read More »
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts. The post Should Advertisers Be Worried About AI In PPC? appeared first on Search Engine Journal.
Should Advertisers Be Worried About AI In PPC? Read More »
LLM-driven discovery is reshaping how readers find and evaluate information, yet most teams still don’t know what actually gets cited by ChatGPT. While early theories suggest that structure, freshness, or authority signals are the primary drivers, the actual drivers have remained unclear. To bring more clarity, I audited 15 domains in September across ecommerce, cybersecurity
How to get cited by ChatGPT: The content traits LLMs quote most Read More »
Affiliate marketing drives billions in sales – and billions more in hidden losses. Brand bidding, ad hijacking, coupon abuse, and more subtle forms of affiliate fraud can quietly drain ROI and distort attribution. For performance leaders, the question isn’t if this happens, but how much you’re already losing. This article breaks down the most common
Unmasking affiliate fraud: Protecting growth in 2026 Read More »
Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and each eventually found its way into the same corporate graveyard of experiments and half-baked roadmaps. I know, because I bought in. For a year and a half, I buried myself in schema markup—building page-level knowledge
SEO’s future isn’t content. It’s governance Read More »
I’ve straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly interesting to watch how the concept of brand alignment has seeped into the search marketing vernacular. To quote my favorite baseball player, Yogi Berra, “You can observe a lot just by watching.” I’ve watched and
Alignment for LLM visibility is incredibly complex, but doable Read More »
Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts. The post Google Brings Gemini 3 To Search’s AI Mode appeared first on Search Engine Journal.
Google Brings Gemini 3 To Search’s AI Mode via @sejournal, @MattGSouthern Read More »
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a long-requested way to see the true, unadjusted value of their conversions. How it works. Google’s new formula strips everything back: Conversion Value – Rule Adjustments (value rules) – Lifecycle Goal Adjustments (e.g., NCA bonuses) = Original Conversion Value Why
Google Ads quietly rolls out a new conversion metric Read More »
