Search Engine Marketing

Google is giving advertisers clearer rules for measuring whether YouTube and Demand Gen ads prompt people to search for their brands — while making several notable changes from the metric’s original rollout. What’s happening. Google has updated its documentation for Branded Searches, a conversion type that measures when someone searches for an advertiser’s brand on […]

For the entirety of Google Search Console’s life, it has spoken one simple language: your website. Pages, queries, clicks, impressions, all tied to a domain you own and verify. On July 7, that changed. Google shipped Platform properties, a new property type that lets you verify a social or video account and get the same

How would you get your brand discovered without a search engine? How would you make sure potential buyers learn about your brand, products, and the problems you solve? You’d have to find your audience where they already spend time. You’d need to get your best ideas in front of them, create entry points into relevant

Local SEO has evolved through distinct stages, with each one building on what came before. The next stage, Local 5.0, is defined by AI’s ability to interpret intent, evaluate evidence, and connect context to determine which businesses it can understand, trust, and recommend. For multi-location brands, that means connecting location data, local context, customer intent,

Google Ads is rolling out an asset optimization upgrade for existing Performance Max video ads. The update uses generative AI to extend videos into missing aspect ratios, allowing Google to create versions of an advertiser’s creative that can appear across more inventory. The details. The new capability builds on Google’s existing video enhancements, which can

iPullRank analyzed 13.1 billion search events from 9.1 million opted-in users, covering October 2024 through December 2025, to understand how Google users behave when they search and where their clicks ultimately go. One of the standout findings for paid search marketers was ChatGPT’s unusually high share of paid traffic. By the numbers. ChatGPT was the

Google has confirmed the reports of a bug in the Search Console performance reports, specifically with the Generative AI in Search performance report. There is a data logging issue that has caused a decrease in impressions shown in the report. This is just a reporting issue, not a true issue in Google Search. What was