Google Search Console has never been better at collecting data. It just hasn’t gotten much better at helping us interpret it. Open almost any property, and you’ll find thousands of queries, landing pages, and performance metrics. That’s great until you’re trying to answer a deceptively simple question: What should I do with this? For years, […]
7 ways AI can turn Google Search Console data into action Read More »
Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search’s strangest behavior, and where to place your bet. The post The Web Is Eating Itself And Your Metrics Look Fine appeared first on Search Engine Journal.
The Web Is Eating Itself And Your Metrics Look Fine via @sejournal, @DuaneForrester Read More »
Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe in the concept of MMM, but we don’t know how to get started.” The answer is that viable open-source platforms have dramatically lowered the barrier
Why marketing mix modeling is still hard to get right Read More »
Let’s get real. SEO advice often sounds completely made up. There, I said it! A lot of recommendations sound ridiculous to people who do not live in search every single day. “Change this canonical.” “Don’t block that resource.” “We need this content exposed in the rendered HTML.” This is exactly why SEO still gets labeled
Stop saying ‘best practice’ and start bringing proof Read More »
Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as Google Merchant Center,” Google announced. Merchant Center Next. Google Merchant Center Next was the new version of the old Google Merchant Center, which was announced
Google drops Next from Merchant Center Next Read More »
Paid search has changed. Auction dynamics shift by the hour, competitor bids adjust in real time, and search behavior varies across devices, times of day, and audience segments in ways monthly reporting cycles weren’t built to capture. The gap between a performance signal and a human response has always carried a cost. groas closes that
Human vs. machine: What happens when groas runs your Google Ads by groas Read More »
Google’s new Category and Sale Duration structured data properties give merchants a way to rank more precise product data. The post Google’s New Merchant Listing Structured Data Improves SEO appeared first on Search Engine Journal.
Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required. The post How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC appeared first on Search Engine Journal.
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data. The post YouTube Moves Ahead of Spotify As UK’s Top Podcast Service appeared first on Search Engine Journal.
Google’s Nick Fox said Search saw its highest usage on record during Argentina’s comeback win over Egypt at the World Cup. The post Google Says Search Hit All-Time Usage High During World Cup appeared first on Search Engine Journal.
