Search Engine Marketing

Every digital PR (DPR) team’s been there: New data drops and the team huddles while someone stares at a blank Google doc spiraling over angles and journalist targets. Eventually, a pitch limps out the door just in time to hit “Send” before end of day. The pitch then lands in a top-tier publication, everyone celebrates, […]

In 2026, news SEO content performance isn’t just defined by page views and clicks — brand awareness is taking center stage. With the emergence of multimodal search, digital editorial strategy is no longer just about the first page of Google. You have to meet readers anywhere and everywhere they consume content.  Amid this industry shift,

Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, Google published new documentation around best practices on how to show Read more links in the Google search results. The best practices. The new documentation was posted over here in the snippets section and it

Watch this video on YouTube Rand Fishkin didn’t get into SEO because he saw the future. He got into it because he had no choice. In the early 2000s, Fishkin helped run a small web business with his mom in Seattle. They hired another company to do SEO until they couldn’t afford to pay them

The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.

Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts. The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.

Google has outlined best practices that can increase the likelihood of “Read more” deep links appearing. The post Google Lists Best Practices For Read More Deep Links appeared first on Search Engine Journal.

Trust in search is now dynamic, requiring ongoing authority building, content maintenance, and structured delivery to remain visible. The post What Search Engines Trust Now: Authority, Freshness & First-Party Signals appeared first on Search Engine Journal.

You’ve audited your client’s website and compiled performance data. You’ve identified what’s working, what can be improved, and your recommendations for future strategies. But how do you turn that data into a presentation that’s easy to explain and builds trust?  Start with stories. Storytelling isn’t just for entertainment. It’s how people make sense of information.