Search Engine Marketing

“Google renders JavaScript” has been the standard answer to client-side rendering concerns for years, and it got easier to believe in 2019, when Googlebot went evergreen, continuously running on the latest version of Chromium. The increasing flow of search traffic through AI assistants renders that wisdom incomplete because the crawlers for AI assistants behave nothing […]

Reddit’s share of ChatGPT Search citations fell 86.4% in four days, according to new Promptwatch data. The decline began Aug. 14 after weeks of relative stability, the AI visibility platform reported. What happened. Reddit accounted for an average of 3.83% of ChatGPT Search citations between July 18 and Aug. 7, Promptwatch said. That share fell

OpenAI is bringing ChatGPT Ads to its biggest group of new markets yet, giving European advertisers access to an emerging ad channel built around conversations rather than traditional search queries or social feeds. What’s happening: ChatGPT Ads will expand to 31 European countries next week, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands

Despite what your LinkedIn feed may tell you, AI retrieval isn’t a new discipline. It’s a stress test of technical SEO fundamentals that are already best practices.  Websites struggling with AI visibility are usually affected by the same technical issues that have long reduced search rankings. There are some additional checkboxes to review, but there

Google Marketing Live was almost three months ago, and enough of the announcements have now shipped to separate the meaningful changes from the features that still need time. For B2B advertisers, that distinction matters. B2B has often felt like an afterthought as Google has focused on commerce features, leaving advertisers to figure out how to

Most comments on my LinkedIn posts look like this lately: Slop. Of course. Viruses have no metabolism of their own and need a host to reproduce. Slop comments regurgitate back to me what I wrote (the host) with zero value. My desire to be on LinkedIn is getting closer to dentist-visit level ever since the