Search Engine Marketing

Google has made some updates to Search profiles with improvements aimed at publishers, the search company has told us. Specifically, now you can manage multiple profiles from one login, there is an improved article displays and Google lowered the social/video follower requirement to 10,000 across platforms. One login, multiple accounts. Google now allows you to

OpenAI is adding conversational ads, AI-powered campaign creation and new HubSpot and Shopify integrations as it builds out ChatGPT into a broader advertising platform. What’s new. OpenAI is testing “Sponsored Agents,” which let users start a separate, clearly labeled conversation with a business-sponsored agent after seeing an ad in ChatGPT. How it works. Someone who

In traditional search, visibility meant ranking. In AI search, it means getting cited, recommended, or selected. GEO discussions often focus on whether it replaces traditional SEO, whether SEO is still relevant, or whether it’s really something new. In my view, they miss the more important question: What do you actually want to achieve with GEO?

Google Ads is giving advertisers a new way to see how their ad spending and performance stack up against businesses it considers similar to theirs. What’s new. A Spend Benchmarks report appearing in the Google Ads account Overview compares an advertiser’s weekly spending and clicks with those of its peer group. For example. One account

Google is rolling out a slate of agentic commerce updates aimed at helping retailers reach shoppers who are increasingly using AI to research, compare, and buy products. What’s new. Google is expanding AI performance measurement, bringing its Business Agent to YouTube ads and adding capabilities to its Universal Commerce Protocol integration. Getting visibility into AI

Most PPC competitor research focuses on the same things: keywords, ads, landing pages, and offers. But there’s another source of competitive intelligence that can tell you something those tools can’t: what their customers wish they did better. I see every negative review as free customer research. Someone has already explained what they expected, what disappointed

The way people search for products is changing fast, and it’s not always clear which shifts actually matter. In product search, ecommerce brands are being pulled in a dozen directions at once, trying to figure out where to focus. Some of these changes are already reshaping how customers find and buy products. Others are getting