Search Engine Marketing

Google is rolling out new Search Generative AI performance reports within Google Search Console and is also testing the ability to block your content from showing up in AI Mode and AI Overviews with a “toggle” within Search Console. Search Generative AI Performance report. Google Search Console, as expected, is rolling out a new report

Google published new documentation highlighting its Invalid Activity Credit Report, bringing renewed attention to a little-known tool that helps advertisers track refunds issued for invalid clicks and interactions. The big picture. It’s unclear whether the Invalid Activity Credit Report itself is new as advertisers have seen several of those metrics, like invalid click rate before.

Google confirmed it is testing healthcare-related ads in AI Mode, marking the latest expansion of advertising into the company’s AI-powered search experiences. The big picture. The test is currently limited to healthcare advertisers in the U.S. and only applies to English-language queries in AI Mode, according to Google Ads Liaison Ginny Marvin. The confirmation comes

Google is updating its Google Ads Terms of Service to reflect how advertisers’ inputs can be used across AI-powered and automated advertising tools, while reinforcing advertisers’ responsibility for campaign oversight. The big picture. The changes apply only to Google Ads accounts and do not affect other Google products, including Google Workspace or Cloud Identity. The

Microsoft has released its new grounding API named Web IQ. Web IQ is a “suite of AI-native grounding APIs built for the agentic era, connecting AI systems and agents to fresh, real-world intelligence from across the web — including web pages, news, images, and videos,” Microsoft announced. What is Web IQ. Web IQ is a