Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping. The post Gen Z Preference For TikTok Over Google Drops 50%, Data Shows appeared first on Search Engine Journal.
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal.
OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its monetization strategy — and drawing scrutiny from competitors. What’s happening. After signaling plans last month, OpenAI quietly rolled out ads to U.S.-based users earlier this month. The move comes amid rising competition, including high-profile marketing
OpenAI COO says ChatGPT ad rollout will be “iterative” Read More »
Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling — and it could materially change monthly spend totals. What’s happening. Starting March 1, 2026, Google Ads will begin proactively pacing budgets to spend up to the full 30.4x monthly limit, even if campaigns only run
Google to change budget pacing for campaigns using ad scheduling Read More »
LLMs and their influence on traffic to a brand’s website are a major topic in our client conversations. Everyone wants to know what’s happening, how they can do better, and what the best practices are. My recommendation to brands right now is to start with the data and focus on what they can know for
What 13 months of data reveals about LLM traffic, growth, and conversions Read More »
Google Discover runs on a structured, multi-stage pipeline with hard publisher blocks, strict image requirements, freshness decay, and heavy experimentation shaping what users see, according to new SDK-level research by Metehan Yesilyurt. Why we care. Google Discover can drive massive traffic, but it often feels unpredictable. This research gives you a clearer view of how
How Google Discover qualifies, ranks, and filters content: Research Read More »
The web has strong opinions about what “AI-written” content looks like, and even stronger ones about what’s supposedly wrong with it. Scroll any content marketer’s LinkedIn feed, and you’ll find confident claims that em dashes and other AI “tells” signal bad, automated writing. The problem with these debates is that they often confuse taste with
The AI writing tics that hurt engagement: A study Read More »
Anthropic updated its crawler documentation this week, clarifying how its Claude bots access websites and how you can block them. Anthropic’s document explains what each bot does, how it affects AI training and search visibility, and how to opt out through robots.txt. Why we care. If you publish or own content, you want control over
Anthropic clarifies how Claude bots crawl sites and how to block them Read More »
Generative search engines like ChatGPT have successfully used SEO as part of their growth strategy, even as the echo chambers of the web claim they’re killing this powerful marketing channel. Let’s take a look at how ChatGPT, Perplexity, and Claude fare in SEO, and why ChatGPT’s investment in the strategy is paying off. Directional SEO
How ChatGPT uses SEO to drive growth and revenue Read More »
