Search Engine Marketing

Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,” Google wrote. What is new. Google updated this section to read: “When Google encounters the […]

The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries.  Social platforms now function as search engines. Google is shifting from a gateway to an answer engine. The result is a sector running in circles – unsure what to measure, what to optimize, or even what SEO

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default.  But as a standalone measurement strategy, it’s showing its age.  Click metrics now carry disproportionate weight in executive dashboards, and that

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.).  It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT. The next, you’ll see reports that one platform is elevating Reddit

This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a hidden flaw in the auction system — one most advertisers don’t realize is costing them money even when competitors aren’t in the game. BrandPilot calls this the Uncontested Google Ads Problem, and it’s becoming one