Are you planning your PPC channel budgets by comparing Google Ads, Meta Ads, GA4, and your CRM/CMS data? Since those data don’t align, what do you report on? And how do you make sure you’re optimizing for real impact? If you think you need better tracking, cleaner UTMs, and maybe a more sophisticated analytics setup, […]
Why Google Ads, GA4 and CRM numbers never match Read More »
AI announcements tell you what Google shipped. Changing user search behavior tells you where your audience is going. Are you watching the right signal? The post Google’s AI Announcements Are Events, The New Search User Is The Trend appeared first on Search Engine Journal.
Every few weeks, someone publishes a piece about AI agents taking over Google Ads, SEO, or social media. Inevitably, the agents look impressive — in theory, at least. But then you dig deeper to determine what data the agent is working with. Almost always, the answer is the same. These agents typically work with data
Why PPC AI agents fail without business data Read More »
AI is reshaping growth audits, turning weeks of manual analysis into actionable 90-day roadmaps that prioritize execution over documentation. The post How We Use AI To Run A 90-Day Growth Audit appeared first on Search Engine Journal.
How We Use AI To Run A 90-Day Growth Audit Read More »
AI regulations are still in their infancy. Europe has taken the lead with the EU Artificial Intelligence Act. In the United States, nearly 20 states have enacted AI legislation. At the same time, federal policymakers have signaled interest in limiting state-level regulation to keep the overall regulatory environment relatively light, as shown by the recent
The legal consequences of using AI — and the safest way to do it Read More »
PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance. The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared first on Search Engine Journal.
AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking more detailed, conversational questions, and AI-powered systems can now influence which businesses get surfaced. Traditional rankings are only part of the visibility equation. Complete, accurate business information — including your Google Business Profile, reviews, photos,
Winning the next era of local visibility: How AI is changing local search by SOCi Read More »
Google Ads will impose new access limits on historical reporting data available to advertisers in the interface and APIs. The post Google Ads Will Limit Access To Older Reporting Data appeared first on Search Engine Journal.
Google Ads Will Limit Access To Older Reporting Data via @sejournal, @martinibuster Read More »
The latest UCP updates signal a shift from experimentation to readiness as AI-driven commerce infrastructure becomes embedded in existing retail systems. The post Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping appeared first on Search Engine Journal.
Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites. The post Google Drops FAQ Rich Results From Search appeared first on Search Engine Journal.
Google Drops FAQ Rich Results From Search via @sejournal, @MattGSouthern Read More »
