Search Engine Marketing

OpenAI confirmed it will begin rolling out conversion-optimized ad campaigns in early June, marking the clearest signal yet that the company is building a performance advertising ecosystem around ChatGPT. Why we care. The announcement validates reporting published yesterday by The Information that OpenAI was preparing conversion-focused ads, tracking infrastructure and performance-based measurement tools for advertisers.

Google is bringing the preferred sources feature to its AI search experiences, specifically AI Mode and AI Overviews. Plus, Google is also adding a perspectives carousel and the highly cited labels to the results. Preferred sources in AI Mode and AI Overviews. Google is bringing preferred sources to its AI search experiences, specifically AI Mode

Google is introducing a new Google Ads data retention policy that will limit how long advertisers can access historical reporting data inside the platform and APIs. Why we care. Advertisers relying on long-term historical performance data for reporting, forecasting or modeling may need to update their data storage strategies before older records become inaccessible. What’s

Google is rolling out Real-Time Policy Reviews, a new system designed to dramatically speed up ad approvals by bringing policy checks directly into the ad creation process. What’s happening. The feature is currently available for Responsive Search Ads and will expand to additional campaign types later this year. Instead of waiting for ads to enter

The funnel query pathway (FQP), the cohort-with-intent tree you populate from the conversion node upward, is the measurement framework for AI visibility. Measuring the FQP every quarter produces a defensible strategic read you can actually act on. The shift the methodology operationalizes is what I call the micro-macro shift. You can’t measure AI-era visibility with