Search Engine Marketing

Google Ads API v25.1 expands measurement and insights

Google released Google Ads API v25.1, adding new capabilities for conversion and brand lift measurement, competitive benchmarking, brand sentiment analysis and loyalty program reporting. The Aug. 19 release is a drop-in upgrade for v25, but developers will need to update their client libraries and code to access the new features. What’s new. Google is expanding

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Microsoft Advertising rolls out AI Max globally for Search campaigns

Microsoft Advertising has begun rolling out AI Max globally, bringing a new suite of AI-powered targeting, creative and landing page capabilities to Search campaigns. Microsoft Advertising Product Liaison Navah Hopkins said the rollout combines broader search matching, automated creative generation and dynamic landing page selection, while keeping AI Max opt-in for new and existing campaigns.

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Business websites dominate Gemini local AI search citations: Study

Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations. Business websites beat directories. Nearly 60% of Gemini’s citations pointed directly

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Google Ads tests Enhanced Matching for Customer Match

Google Ads appears to be giving advertisers another way to expand the reach of their first-party customer audiences by matching consented users across participating publishers. What’s happening. A new Enhanced matching option is appearing within Customer Match settings in some Google Ads accounts. When enabled, Google says it can use connected customer lists to expand

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