One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such as Semush One and its Enterprise AIO tool came onto the market and offered something we could not live without: The data on what was happening inside LLMs. How many citations were we capturing? How […]
How to better measure LLM visibility and its impact Read More »
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. The post Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold appeared first on Search Engine Journal.
Headlines predicting another “AI winter” are beginning to emerge, and the numbers back the skepticism. MIT reports that while 80% of organizations have piloted GenAI and 40% report deployment, only 5% have reached scale, with seven of nine sectors showing no structural change. McKinsey finds the same disconnect: 36% of executives report no revenue impact,
Stop optimizing. Start orchestrating. That’s SEO now. Read More »
Jonathon Heard, Industry Head, Insurance at Google, spoke at Simply Business headquarters in London yesterday and told the audience that Google Search will soon route complex queries entered into the Google Search box directly into AI Mode, bypassing Google Search completely. Plus, he also said that Google is indeed working on breaking out better reporting in
Google Search to route complex queries directly to AI Mode, bypassing Google Search Read More »
Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers. Why we care. Advertisers who rely on the mobile app for quick monitoring or urgent adjustments will need to shift workflows to the Microsoft Advertising web interface, the only remaining place to
Microsoft to retire its Advertising mobile app in early 2026 Read More »
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences. The post SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush appeared first on Search Engine Journal.
SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush via @sejournal, @MattGSouthern Read More »
In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search. While the SEO industry panicked, thought leaders and snakeoil salesmen took to LinkedIn to lay claim to this new frontier of AI-driven brand visibility: “It’s called GEO!” “No, it’s AEO!” “Oh,
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research] Read More »
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact. The post PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers appeared first on Search Engine Journal.
Learn the WordPress SEO fundamentals that separate high-performing sites from those buried in search results. The post WordPress SEO Checklist: Get Ready For (Site) Launch appeared first on Search Engine Journal.
WordPress SEO Checklist: Get Ready For (Site) Launch via @sejournal, @MattGSouthern Read More »
Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s audience is enough. Using paid marketing, adding it to your site, and sharing it across your channels isn’t doing their job for them. It’s a way to grow your company by using their brand recognition
How amplifying creator content strengthens trust and lowers media costs Read More »
