This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal.
Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three devices in under five minutes. They convert, unsubscribe, re-engage and transact again. On paper, they look highly active. In reality, they may be a composite of
The Data Doppelgänger problem by AtData Read More »
We’re getting a lot of questions about prompt tracking. Many of our current and prospective clients are tracking their visibility using tools such as Profound, Athena, and Peec. The million-dollar question that always comes up is “Which prompts should I be tracking?’. In an incredibly personalized and complex ecosystem, it’s extremely difficult to know what
How to see AI search prompts inside Google Search Console Read More »
The Google February 2026 Discover core update has finished rolling out, starting on February 5, 2026 and now completing just over 21 days later on February 27, 2026. This was the first confirmed Google Search update this year, and the first-ever Discover-only update that Google announced. Normally, Google core updates impact both Search and Discover,
Google February 2026 Discover core update is now complete Read More »
Google’s Gary Illyes clarifies why resource hints do not influence Googlebot’s crawling behavior, and notes that HTML validity is not a ranking factor. The post Google Explains Why Its Crawler Ignores Your Resource Hints appeared first on Search Engine Journal.
Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal.
Google DeepMind is rolling out Nano Banana 2 (Gemini 3.1 Flash Image), its latest image generation model, combining the intelligence and production controls of Nano Banana Pro with the rapid performance of Gemini Flash. What’s new. Nano Banana 2 introduces: Advanced world knowledge: Powered by Gemini’s real-time web grounding to better render specific subjects and
Google’s Nano Banana 2, merges pro-level image quality with flash speed Read More »
Follow this practical guide to identify and close the AI visibility gaps where your competitors are winning.
How to Find AI Visibility Gaps with Semrush Read More »
ChatGPT’s emerging ad ecosystem is gaining momentum, according to new monitoring from AI ad intelligence firm Adthena — with more brands appearing, clearer trigger patterns, and evolving ad placements. What’s happening. After initially identifying the first advertisers inside ChatGPT last week, Adthena now reports a noticeable ramp-up in advertiser participation and ad delivery behavior. Advertisers
Acceleration in ChatGPT ad activity spotted Read More »
If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop there. But two other planners sit in the same menu — often overlooked — that can directly influence how you forecast budgets, model performance shifts, and scale campaigns. Performance Planner and Reach Planner offer deeper
How to use Google Ads Performance Planner and Reach Planner Read More »
