Marketing

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall sessions. Summit after summit, this continues to be the most pressing issue publishing execs say they are facing. But this time, they also focused on how […]

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery

This story was first published by Digiday sibling Modern Retail. Practically every retailer is racing to adopt artificial intelligence throughout their businesses. But ensuring that these AI agents produce quality, consistent results is an additional challenge. Lowe’s is one of the retailers actively implementing AI to improve the customer shopping experience and to assist employees

The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by

The pace of marketing is starting to look less like a fixed calendar and more like a live system shaped by culture and social media, where trends can spread in hours and fade just as quickly. The speed of online attention is a key driver behind this shift. That shift is pushing large consumer brands

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life