Marketing

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs. Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key […]

YouTube has been chasing TV ad budgets for years. What’s changed recently is the approach. Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and through agencies, are built around spend thresholds. The more an advertiser commits, the more they unlock – credits, price discounts

This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies. From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences more complex

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product. The post The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast appeared first on AdExchanger.

Hot: Automating digital advertising with a centralized platform. Not: Trying to bring that platform to market right as the COVID-19 pandemic struck the country. Though, according to Mike Lane, CEO and co-founder of Fluency, the aforementioned platform, it wasn’t all bad. Lane called the timing both “a blessing and a curse,” because although it created

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s shifting heading into 2026 for CTV are the expectations around how it should perform, integrate and deliver value. Our latest study with Advertiser Perceptions shows that

Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context Protocol (MCP) is an open-source standard that connects AI systems to outside sources, like data warehouses and analytics platforms. The rise of MCPs “reduces the time [needed] to build and connect to other parties,” which

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again. The post Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts appeared first on AdExchanger.