Marketing

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn. The post Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service appeared first on AdExchanger.

For 22 years, I have worked on the buy side—across agencies, brands and now at their intersection—helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: buyers are exhausted. They spend too much time tracking changes, managing campaign and budget risk and reverse-engineering charges.

What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle their offerings with entertainment studios and other content providers, but never

Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years.  A September 2 Semafor article detailed how ghost creators are being used to rack up hundreds of thousands of views on

This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV. Cordless TV Creator usage rights, the new “60 Minutes” and more Cordless TV Remember cord-cutting? OK, dumb question; it’s still a thing. But the way

This story was first published by Digiday sibling Modern Retail. After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week. Advertising events company Ascendant Network on

Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech Therapy, earlier this year. Meron and Messer join this week’s episode of AdExchanger Talks – which, by the way, happens

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.  Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to