NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone publicly traded company called Versant Media earlier this year. Meanwhile, Sky announced plans last week to acquire the broadcast unit of European pay-TV company ITV. As the rest of […]
The Peacock Escapes The Zoo; Right From The Wren’s Beak Read More »
This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses Read More »
Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with no independent auditor checking the math. CMOs usually have to fight for years to change that. OpenAI didn’t wait for one. Speaking to Digiday, the AI firm’s boss Dave Dugan said the arrival
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’ Read More »
Related Insights Business of TV Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation Read More If you’re reading this, there’s a high likelihood that you’re filing expense claims and sending follow-up messages, hoping to make good on verbal commitments made during rosé-fuled discussions at Cannes Lions
The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend named Michael Jordan. To stay competitive, they’ve spent the last two years building a data solution designed to show brand partners how they’re
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands Read More »
OpenAI’s ad product moves fast. Nineteen weeks (or four months) in and it’s already struck commercial partnerships, built measurement tools and launched an ads manager. Ask about what’s underneath those moves — independent ad verification, how trading deals evolve — and the answer slows right down. That gap between what’s shipped and what’s still vague
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
NBCU Faces Major Merger Questions After Its Comcast Split Read More »
ARM oversees $750M in media investments annually.
Miroma Group Acquires Ad Results Media For Big U.S. Push Read More »
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
Rewriting the Brand Discovery Playbook in the AI Era Read More »
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
How Instacart is cultivating full-funnel marketing with video, AI Read More »
