Marketing

Nikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport.  As evidenced at this year’s World Cup, sport’s ability to attract billions of eyeballs is unrivaled. So too is its unique transcendence of geography, demographics and internet virality, making […]

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.

Perplexity has blocked advertising placed in AI-readable versions of Time’s webpages from influencing its search index, affecting an experiment that lets brands serve sponsored material directly to AI crawlers. The AI search company confirmed the move after Time began placing ads inside markdown versions of its webpages that are intended for AI systems rather than

Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new idea. It’s a very old one, actually – which makes its current reinvention over the past few years all the

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work.  The reality is more complicated, and the complications matter a lot when it’s your budget on

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data appeared first on AdExchanger.

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product recommendations and shopping — even though nearly one in five consumers have already replaced traditional research with AI, according to a recent SponsorCX survey. Brands and their agency

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but it carries risks, too. “We’re community first. I like to say it’s pop culture,” said Sophia Sesto, who leads the

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened.  Before diving into those accounts it’s worth framing them properly. They come from exhibits filed as part of the amended complaint in the wrongful termination lawsuit brought by former