Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Brandcast — don’t worry; we’ve got you covered. The post We Went To Eight Upfronts This Week. Here’s What We Learned appeared first on AdExchanger.
We Went To Eight Upfronts This Week. Here’s What We Learned Read More »
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.
Let’s Be Upfront About Performance Read More »
The L’Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation Read More »
Just 14% of social media professionals feel their organization is able to use social data properly.
Social insights fail to reach decision-makers: Here’s what the numbers say Read More »
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.
To Sell TV, The New ‘Premium’ Is ‘Fandom’ Read More »
I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS
Why Albertsons Is Adding The LTV Metric To Its Analytics Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.
Comic: Schrödinger’s Measurement Read More »
Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers. The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about
The Keywords To The Kingdom; Can’t Afford To Pay Attention Read More »
The most important AI lesson senior marketers are learning: start with the process, not the agent. Buried beneath all the noise about agents and autonomous workflows is something that actually cuts to the heart of why there are so many conflicting views about where AI adoption really is right now — and more importantly, why
Future of Marketing Briefing: The brands winning at AI started with process not tech Read More »
Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s sports. Ally Bank’s chief marketing and PR officer Andrea Brimmer is one of those marketers. Back in 2022, the bank
Ally wants influence over women’s sports media deals — not just sponsorships Read More »
