Marketing

Whether X’s ad business has recovered to pre-Elon Musk ownership levels has been one of those questions that’s somehow managed to be both endlessly debated and entirely unresolved for three years running. Turns out, the answer is yes — partly. The big spending advertisers who scattered when the controversial billionaire walked in are back. Data […]

Content has never been easier to ignore. Most of it deserves to be. Marketers have known this for a while. What’s changed is now some of them are responding. They’re moving from posts to programming — or trying to earn more attention rather than buy most of it. SharkNinja, Gap, Mattel, LVMH, Arsenal Football Club are

This story was originally published on sister site, Modern Retail. These days, shoppers are increasingly asking ChatGPT for recommendations like “the best sleep supplement” and “best women’s multivitamin.” So instead of browsing a brand’s homepage, shoppers are landing directly on a product page. And they may be deciding whether or not to purchase within minutes.

Creator and entrepreneur Dhar Mann doesn’t think creators are replacing traditional media — more that the lines between the two have disappeared as creators with large followings build up their own production studios to create long-form content. Mann, who owns his own production company, Dhar Mann Studios, believes these creator-built studios can provide more engaging

A quick scroll through social media video feeds would likely surface a slew of new programming types — a branded sitcom or game show, creator storytelling and ad-supported microdramas. Social media platforms used to be digital town squares, opening up interaction between brands and shoppers. Now, platforms function more as short-form entertainment hubs. The quiet

Dentsu has undergone a shift in top management on a global scale, with new global CEO Takeshi Sano in charge of an agency holding company that sits just under the Big Three — Publicis, Omnicom and WPP — but has taken its lumps over the last few years as it tries to stay ahead of

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on Thursday, APS unveiled an expansion of Signal IQ, its bidstream testing tool first launched in 2024, that measures how signals passed through OpenRTB requests influence

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening appeared first on AdExchanger.