Marketing

Most enterprise marketing teams have spent 2 years building AI into how they work. Faster production, more personalization, efficiency gains the board can see. Ambition was never the problem. What your audience actually thinks WordPress VIP surveyed more than 2,000 enterprise decision-makers and consumers for the “Future of the Web 2026” report. The consumer answers […]

The neuroscience of social video — and how AI predicts what works before you spend. Less than two seconds. That’s how long your brand has before the thumb decides: [VB1] keep watching, or scroll past for good. I spend a lot of time looking at what happens in that window. At Brainsuite, my work sits at

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger.  The post Agentic AI Is A Shiny New Object, But

Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros. The post Take It To The Street; The Fossilized Web appeared first on AdExchanger.

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate to crawlers what they can

The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names are dropping out one by one. Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week (August 6), taking it private less than

The uproar over OpenAI’s luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down. The backlash exposed that brand trips can work, but the format needs to change. If brands continue to rely on in-your-face luxury or

Economic uncertainty and changing shopping behaviors are pushing brands to rethink how different channels work together. With the exponential growth of AI and the media landscape’s continued fragmentation, savvy CPG marketers are focused on connecting media, promotions and commerce to drive incremental sales. A new study from Circana and Ibotta Inc shows that promotions can

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.