Marketing

Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. Continue reading this […]

Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot during the Super Bowl.  It was about prestige, proximity to power and high price tags tied to exclusivity. But in the hyper-fragmented world of 2026, the definition of an exclusive environment has

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types

Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to

The US department store brand and household name, Macy’s, has rolled out a AI-powered chatbot in the form of a shopping assistant for its online customers. The company had been working on a bespoke AI agent for nearly six months, according to PAYMNTS [account wall] before changing the technological basis of the project to Gemini

Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing

Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports. Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to

Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed. The Chinese e-commerce giant slashed its U.S. ad spend across nearly every major social media platform in 2026, according to data from Sensor Tower. It went from being X’s single largest advertiser between January to May 2025, to the 51st largest in the same time