Marketing

Publishers aren’t the only parties impacted by a ramp-up of traffic from AI scrapers, agents and common-or-garden bots. But while some marketers consider the AI influx a net benefit, others are having to rebuild their digital marketing strategies to keep out bad bots. Together, automated agents and bots now account for more than half of […]

Hoka has launched a New York campaign that uses running activity recorded on Strava as part of its digital out-of-home advertising. The month-long Hoka Run Your City Challenge asks runners across New York’s five boroughs to log miles for their home borough through Strava. Manhattan, Brooklyn, Queens, the Bronx, and Staten Island compete based on

For many large publishers, the court’s refusal to force a Google AdX breakup didn’t land as a shock, or even much of a defeat. After years of tough talk about “teaching Google a lesson,” several senior commercial execs say the dominant feeling is more complicated: a mix of relief that the most disruptive scenario was

This story was first published by Digiday sibling Glossy. Sneakers have quietly become one of the biggest growth drivers for Anthropologie, the company told Glossy. Over the last year, the number of people coming to Anthropologie for sneakers specifically has increased nearly 30% according to Jessica Irick Peek, gmm of footwear and accessories for Anthropologie.

Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period. “From July and August year over year, TikTok spend is up about 20%,” said Jack Johnston, vp, social innovation and growth at Tinuiti, without providing exact figures. TikTok’s

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads. The post Google Had Its Day In Court. Now, It’s Amazon’s Turn appeared first on AdExchanger.

With news that Home Depot is expanding its Magic Apron AI assistant across its US stores, AI is no longer just a digital shopping tool – it is becoming part of the physical shopping domain, creating a new kind of “search engine.” A common assumption is that AI commerce means ecommerce but this is no

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach