Marketing

TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard… […]

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next. The post Guess Its AdsGPT Now? appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: “I Need Some Coffee Context Protocol” appeared first on AdExchanger.

PayPal announced plans to acquire Cymbio, a startup that helps brands improve their presence in AI searches. Plus: Hollywood seems to have forgotten how to do good movie marketing. The post Can I Help You Find Something?; The Streaming Fortress Prison appeared first on AdExchanger.

Forbes has joined the fray of publishers adding prediction markets to their websites as part of a broader strategy to reduce reliance on search traffic and focus more on onsite engagement.  The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member) to build its own prediction

January isn’t even over, and the mood around AI has already turned sour. The optimism has curdled into something heavier — a creeping sense that whatever promise this technology once held is now being eclipsed by a darker, more unforgiving story we’re bracing ourselves to live through. That anxiety spilled into the open this week in

This story was first published by Digiday sibling ModernRetail Several former Walmart leaders say they expect the big-box retailer to keep a close eye on Amazon’s proposed big-box store near Chicago. Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products, including groceries and

The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t getting any more connected.  In the 2026 installment of the State of Digital Media Benchmark, the media consultancy analyzed the

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns. The post You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube