Marketing

Pentaleap and Zitcha want to bring retailers’ ad and merchant teams together.

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.

Instagram follower counts remain a factor in how users judge accounts, particularly for brands, creators, and sellers that depend on profile visits for leads or sales. The number displayed below a profile name is one of the first things a visitor sees. Before reading captions, watching videos or clicking a link, many users make a

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing

There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on year in May, according to Adobe. It was the highest share of total retail visits from AI referrals since the company began tracking the

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to generate revenue, whether that means acquiring new customers or improving ROI. Companies that treat the GTM strategy as a one-time exercise put themselves at

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.