Marketing

Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their properties. On3, a site that tracks high school and college sports, as well as operating a network of 70+ fan […]

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting

Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding

AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of the data behind those outcomes. This is akin to tuning up a car that’s running on the wrong fuel entirely