Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million. The post It’s Grimace Versus Gritty; Zeta Global Strikes Again appeared first on AdExchanger.
It’s Grimace Versus Gritty; Zeta Global Strikes Again Read More »
Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.
How a focus on performance marketing has cost brands trillions: report Read More »
In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yesterday, Oct. 9, is meant to be a primary point of exchange for media buyers in the United States and other key markets looking to access intrinsic in-game
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content for free’ Publishers’ anti-crawler status, Hearst’s OpenAI deal, SearchGPT’s rev-share outlook and more ‘We can’t give away our content for free’ “It’s sort of like the Facebook
Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit Read More »
Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. Related Insights Google on Trial Google is facing a potential breakup; what are the likely
It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns about return on investment, performance and transparency to arise after marketers have already shelled out ad dollars to invest in said channels. Most recently, it was a scene from the programmatic space, in
Retail media networks under scrutiny amid calls for transparency and accountability Read More »
The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their engagement with the creators working on soccer’s sidelines. The approach has attracted advertisers, including Google Pixel, to women’s soccer in the U.S. amid a landmark season for the sport. This year marked the first of a $240 million media rights deal struck between
Women’s soccer and publisher Footballco turn to creators to score with brands Read More »
Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.
Duracell CMO’s lessons for bringing low-interest brands into culture Read More »
Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.
PepsiCo Foods creative chief on in-housing and ‘borderless’ content Read More »
A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.
How AI helps Diageo target audiences and navigate regulatory waters Read More »
