Marketing

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games.  For those who have been championing in-game advertising for years, […]

The Price To Pay A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising practices. (h/t to Rob Freund for the spot.) The suit claims Office Depot sets fictitious reference prices to falsely advertise a product as if it were on sale. The complaint refers to this

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024. Year in review WBD’s trial separation, LinkedIn’s TikTok clone and more Year in review 2024 followed a year in which Hollywood experienced a once-in-a-generation work stoppage. So it’d be hard

After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor interest. 100 Thieves’ renewed focus on sponsorships has already paid off. After signing 11 new sponsors and achieving a 50 percent sponsorship

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The time to reflect on the year is upon us, and for marketers in particular, it looks like 2024 turned out to be a good one overall. Revenues were up for most, and many marketers even grew their staff

LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its ad business. B2B companies are still front and center of its latest market pitch.  Specifically when it comes to its own AI-powered campaign tool Accelerate. Unlike the offerings from Google and Meta, this tool is

This story was first published by Digiday sibling WorkLife Had enough of AI hype? Tough.  For a while, 2025 was shaping up to look like a period where everyone (at least in the business world) took a collective breath and set an AI path that was less driven by hype and threats of “don’t adopt

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting for 7.8% of all spend while retail media networks will reach a stunning $62.35 billion,