Marketing

What 2025 media investment trends reveal about where brands should spend in 2026.

Ecommerce leaders now compete on data quality as automation reshapes performance.

If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, one where AI systems plan, execute and optimize media buys without human hand-holding. It is a compelling vision, but one

Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider? The post TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse appeared first on AdExchanger.

Ads Context Protocol, or “AdCP,” launched a little more than 100 days ago to much fanfare, great excitement, and high praise, while also prompting notable approbrium. Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards.  First, it’s worth a recap of what exactly

Retail media now sits inside Diageo’s broader marketing mix, not downstream from it. That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco. Once treated largely as a place to activate trade promotions after a campaign was already live, Tesco’s retail media now plays a more expansive role.

After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified. On Jan. 22, TikTok officially confirmed its U.S. ownership: TikTok USDS Joint Venture LLC, marking the end to the will-it-won’t-it talk of