The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.
Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP Read More »
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands Read More »
“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.
Axe addresses fragrance overuse with new campaign, spray tech Read More »
By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.
Gartner: CMOs want AI transformation, but few are upgrading their skills Read More »
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers
This Election Season, Buyers Can Curate Deals Based On Voter Values Read More »
There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly
How Agentic AI Can Break In The Real World Read More »
What’s the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.
Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults Read More »
This story was originally published on sister site, Modern Retail. Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart CEO John Furner said in the company’s fourth-quarter earnings call Thursday morning. Sparky is a shopping assistant housed in the
Walmart says AI users build 35% bigger baskets than others Read More »
Walmart Connect doesn’t seem to want to just be seen by the market as the best retail media network anymore, but a top overall ad business. There are already indicators of this new posturing: Walmart has been aggressively pulling its ads business upstream with more off-site ad opportunities and conversational AI agents — à la
Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights Read More »
While the world of marketing and media keeps a close eye on the Big Three holding companies — can Publicis keep up its impressive winning streak? How else can Omnicom wring value out of the IPG acquisition? Can Cindy Rose successfully reverse WPP’s downward trajectory? — something just went down in Japan that is expected
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again Read More »
