The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday. AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France. Check out the […]
Open For Business; Maybe Television Was Really YouTube All Along Read More »
As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes. Yahoo DSP has today unveiled a new Agent Network that connects advertisers with AI-powered tools from 23 ad tech partners across a number of different ad campaign parameters:
Yahoo DSP is launching an ‘agent network’ Read More »
In the fight for visibility in an AI-powered search era, USA Today Co. is betting that speed can still beat the machines. After using AI-assisted, pre-written “shell files” to help boost traffic to Winter Olympics coverage, it’s rolling out the same strategy for this summer’s FIFA World Cup 2026. The race to win Google search
How USA Today Co. is trying to beat AI Overviews on World Cup news Read More »
Forbes has launched an AI-powered audio experience on its homepage that turns its top three stories of the day into a five-minute podcast. “The Daily Brief,” uses a combination of summaries submitted by writers into Bertie, Forbes’ internal AI tool. Bertie selects three stories to summarize and voice the brief, which is then reviewed and
AI podcast experiments march on with Forbes’ new daily audio briefing Read More »
This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in. The new World Cup playbook Reuters Institute report shows people are swapping news sites for social, video platforms U.K. publishers move to charge tech
Media Briefing: The new World Cup SEO playbook: What’s in and what’s out Read More »
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change that by applying an approach called “decisioning economics” to programmatic, which involves measuring the cost and contribution of everything that
The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them) Read More »
The dominance of YouTube has helped normalize free, lower-budget, creator-centric content, a tailwind for the once overlooked FAST ecosystem.
The FAST Platforms Are Picking Up Speed Read More »
“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.
Aleve tackles home improvement pain with social content and DIY stars Read More »
The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ad agency implements its own SPO policy? As it turns out, SSPs are still generally seen as expendable hops in
How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits Read More »
The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.
P&G’s latest branded microdrama is built on Albertsons retail media data Read More »
