Marketing

The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend named Michael Jordan. To stay competitive, they’ve spent the last two years building a data solution designed to show brand partners how they’re […]

OpenAI’s ad product moves fast. Nineteen weeks (or four months) in and it’s already struck commercial partnerships, built measurement tools and launched an ads manager. Ask about what’s underneath those moves — independent ad verification, how trading deals evolve — and the answer slows right down. That gap between what’s shipped and what’s still vague

Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.

ARM oversees $750M in media investments annually.

This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]

Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant. 

This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]

The trending topic of deal curation has taken the ad industry by storm lately as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]

This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.  During an ADWEEK House […]