After a rocky 2025, ad tech entities, particularly “independents,” are taking measures to steady the ship in the coming 12 months, with the exit of The Trade Desk’s CFO (its second in six months) the most high-profile example. Related Insights The Programmatic Marketer The Trade Desk tries to redraw the competitive map with Amazon Read […]
Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy. While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans
Cloudflare’s Human Native acquisition signals a new content economy for publishers Read More »
The first few days of TikTok’s new ownership have been chaotic. Over the weekend, TikTok ownership changed hands from Chinese company ByteDance to a consortium of majority American companies known as TikTok USDS Joint Venture LLC. As ownership transitioned, users almost immediately experienced technical issues, with thousands of outages reported on DownDetector and creators saying
TikTok’s ownership shake-up sends creators scrambling amid chaos and uncertainty Read More »
Most publishers have no idea that a major part of their video ad delivery will stop working on January 31, roughly one month before Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression
Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.
WPP rolls production capabilities into new WPP Production unit Read More »
The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.
How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm Read More »
“Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt.
Chipotle’s new CMO on how the brand’s latest ad meets consumer trends Read More »
CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found.
CMO-plus roles more prominent as marketing needs diversify: report Read More »
What 2025 media investment trends reveal about where brands should spend in 2026.
Optimizing your media mix for 2026 Read More »
Ecommerce leaders now compete on data quality as automation reshapes performance.
The new reality of ecommerce data: How signal quality will define performance Read More »
