Marketing

AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch.

The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week. But while tech companies are

I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sensitive To The Touch Meta is preparing major changes in 2025 to what it calls “sensitive” classes of advertisers, including health and wellness brands, financial services and politics. Advertisers began receiving notifications from Meta last week that they will face new restrictions on

As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant’s own marketing department. Last month, the companies announced a new Accenture division called Accenture Nvidia Business Group, which entails plans to train more than 30,000 people using Nvidia’s full technology stack: Nvidia

Creators and influencers played a significantly larger role in this year’s U.S. election compared to years past — from involvement at the White House creators conference to the battle of the candidates on the biggest podcasts. This political cycle, election campaigns increasingly leveraged influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form

Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who could make a move at this point, and will they continue to build or buy? Now with larger influencer shops gaining traction, as well as more consolidating across the creator economy, certain

This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.  TikTok hasn’t posted about the integration on any official channels, but creators who were invited to participate posted about it

As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s “Nextworld” Roblox experience — a virtual world filled with characters, settings and mini-games from Netflix shows and films such as “Stranger Things,” “One Piece” and “Rebel Moon” — launched in May. Since then, the streaming