Marketing

The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.

Marketing execs at the Harman-owned brand explained how JBL Campus has made inroads with Gen Z consumers beyond the playing field.

The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily targets U.S. consumers. 

Twenty years ago, I sold my namesake agency I founded at age 27 to Edelman. At the time, many accused me of being a sellout, but the truth is I would have sold out had I not sold the agency. I never intended to establish a shop of my own. But after a rather chilling…

Caitlin Clark had an effect on women’s sports in 2024, but investment at every level of the game will push it into the future. The growth of women’s sports in the United States has continued its upward trajectory since the Title IX education amendment of 1972 prohibiting federally funded schools from discriminating based on sex….

Over the past year, the media industry once again found itself reacting to new technologies, audience behaviors, and economic circumstances. From the growing influence of artificial intelligence to the algorithmic shifts of social media, the pace and scope of transformation has been dizzying. Meanwhile, financial hardships have led to widespread job losses and corporate restructuring,…

Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about. Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by…

The New York Times’ affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products, according to Cliff Levy, the deputy publisher at The Athletic and Wirecutter. The buttons, overlaid with phrases like…

It’s a tale as old as (Christmas) time: A big city single gal spends the holidays in a snowy small town where she makes a love connection with a local single guy. That storyline is the hallmark of the Hallmark Channel’s holiday movie empire–and it’s about to become the premise of one of the network’s…