Marketing

This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]

Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and recommendations. These systems rely on campaign, attribution, CRM, partner, and finance data. AI tools can identify patterns across campaign data, but broken tracking paths remain a data quality issue. Missing parameters, inconsistent partner IDs, lost click data in CRM systems,

RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.

ARM CEO breaks down the Miroma Group acquisition, audio’s maturation as an ad channel, and why Miroma Group isn’t building a generalist holding company

I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat.  Threaded through every serious discussion at the Cannes Lions this year, I detected a growing consensus that humans in the

No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during moments of increased public attention like natural disasters. Once the public attention wanes, said Tony Morain, VP of communications at humanitarian aid organization Direct Relief,

NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone publicly traded company called Versant Media earlier this year. Meanwhile, Sky announced plans last week to acquire the broadcast unit of European pay-TV company ITV. As the rest of

This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for

Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with no independent auditor checking the math. CMOs usually have to fight for years to change that. OpenAI didn’t wait for one. Speaking to Digiday, the AI firm’s boss Dave Dugan said the arrival