Marketing

The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business

The multiyear strategic agreement will put AWS’ agentic AI tools in the hands of WPP’s business transformation experts

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]

In addition to agentic standards, WPP Media is developing its own buying agent for video.

Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.

Two Omnicom vets fill Stacy DeRiso’s shoes at the former IPG agency as she rises to Omnicom Media role

Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it as a brand product.  Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get

The risk isn’t that tech ruins Cannes, it’s that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work.

Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.

After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads