Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.
Coke’s World Cup campaign taps into unifying power of fan emotions Read More »
AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think [agentic] changes everything,” says LiveRamp CEO Scott Howe on this week’s episode of AdExchanger Talks. “But I’m not a big subscriber of, ‘Hey, we’re all going to buy agentically.’” Instead,
AI Won’t Shop For You – Yet Read More »
Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.
How Campari is staking its claim in the low-alcohol market Read More »
Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.
Retailers look beyond social feeds for brand storytelling in 2026 Read More »
AirOps’ new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums. The post New Tool From AirOps Looks At Search Performance From Every Angle appeared first on AdExchanger.
New Tool From AirOps Looks At Search Performance From Every Angle Read More »
The ongoing corporate conflict between Alphonso and LG Electronics (LGE) has all the makings of a Netflix docuseries. In fact, Ashish Chordia, co-founder and former CEO of Alphonso, the TV data startup that became LG Ads after LGE acquired a controlling stake in 2021, is actually considering it. “I think I’ve got enough material. I’m
Alphonso’s Legal Fight With LG Isn’t Over Yet – And Now $4.5 Billion Is At Stake Read More »
Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now. The post WaPo’s Woes; TTD’s C-Suite Turnover appeared first on AdExchanger.
WaPo’s Woes; TTD’s C-Suite Turnover Read More »
Ads in ChatGPT might be good for OpenAI’s business, but it’s not necessarily a good move for their users. What makes a tool like this feel almost futuristic is the sense that the answer arrives clean — unsponsored, unbothered and untouched by the internet’s usual commercial fingerprints. The second some users start wondering whether a
As ChatGPT’s growth slows, ads look like the next risky move Read More »
Subscribe: Apple Podcasts • Spotify The creator economy is bursting at the seams — or is it that influencer marketing is booming? For an industry that’s big on labeling things, there’s one debate that seemingly has yet to settle: when to call someone an influencer over a creator. The question is: Is there a difference
Digiday staffers tackle the creator vs. influencer divide Read More »
As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertising pie. The shift is being driven in part by an increasing number of small and medium-sized brands investing in TV, said Travis
Programmatic advertising on TV is set to increase this year Read More »
