Marketing

The podcast industry has entered its video era. But audience behavior hasn’t fully followed.  Recent data shows more listeners still prefer audio, and switch between audio and video depending on context. That’s leaving producers to treat video as a growth lever rather than a full replacement. And yet, while audio may be the dominant format, […]

Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a

Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has

Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before Q1 earnings calls and the latest layoff headlines, I asked nearly twenty publishers a simple question: What are you actually

In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange.  But Dow Jones is betting on a more tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns. The company behind

Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits within Walmart’s broader Scintilla

The redundancies follow 4,000 cuts in December following the holdco’s IPG acquisition.