Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.
WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” Read More »
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”
WPP abandons holding company model in major strategic overhaul Read More »
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
Will Gap’s new loyalty program meet the moment? Read More »
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
TikTok, MLB tap into growing baseball fandom with expanded content tie-up Read More »
Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading agency group published a turnaround plan on Thursday (Feb. 26) to return the company to commercial growth in 2027, WPP Media boss Brian Lesser and chief
Rising demand for principal media buying underpins WPP’s turnaround plan Read More »
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
How Coach co-created a campaign with Gen Z communities around the world Read More »
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
Kayak pokes fun at millennial travel anxiety in new brand platform Read More »
The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing clothing decisions.
How The Children’s Place embraces modern parenting with new brand platform Read More »
Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production.
Nestlé’s AI push brings new marketing tools into daily workflows Read More »
LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook. The post AI Feeds On YouTube Sponcon; MFA Comes To Podcasting appeared first on AdExchanger.
AI Feeds On YouTube Sponcon; MFA Comes To Podcasting Read More »
