Marketing

AppLovin Shrugs Off Recent Negative Headlines With A Strong Q3 And Self-Serve Rollout

It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data collection practices, which include allegedly using device fingerprinting to target ads. Short-sellers accused the company of violating app store policies by extracting proprietary IDs from platforms without user consent. Meanwhile, multiple state attorneys general have

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WBD Insists Its Streaming and Studio Businesses Are Worth Acquiring

Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders. The post WBD Insists Its Streaming and Studio Businesses Are Worth Acquiring appeared first on AdExchanger.

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AdGood And Samsung Ads Want To Make CTV More Affordable For Nonprofits

On Thursday, AdGood, a nonprofit that helps other nonprofits buy premium streaming inventory at a discount, announced a partnership with Samsung Ads, which is donating ad space from its Samsung TV Plus service to AdGood’s media marketplace. The post AdGood And Samsung Ads Want To Make CTV More Affordable For Nonprofits appeared first on AdExchanger.

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Understanding The Evolutionary Prowess Of The Web’s Top Supplement Brand

Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the company is one of the great ecommerce adapt-and-survivors of the past 15 years. AG1 was founded in 2010 and was practically unique as a one-SKU, single-checkout ecommerce brand. In other words, it made only one

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