The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play? The post Ad Tech’s Off-Broadway Debut appeared first on AdExchanger.
Ad Tech’s Off-Broadway Debut Read More »
Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins.
Nearly $100B in global ad growth at risk if energy crisis persists: WARC Read More »
AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements. The post Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout appeared first on AdExchanger.
Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout Read More »
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
How Aerie is pushing back against AI content with Pamela Anderson Read More »
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
Why Hollister made a music video instead of a traditional ad campaign Read More »
TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put its U.S. legal battle to rest, the company has unveiled its new global positioning: “Watch it. Love it. Want it.” The message aims to
TikTok rebrands its advertiser pitch around full-funnel ambition Read More »
Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly
Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US Read More »
Scouting Out AI Search Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon. During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the
Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks Read More »
This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall sessions. Summit after summit, this continues to be the most pressing issue publishing execs say they are facing. But this time, they also focused on how
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition Read More »
This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery
Reddit’s new shopping ads are a play for beauty brands’ business Read More »
