Marketing

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” letting retail customers “test cosmetics, and accessories with their electronic devices.” The company announced it’s updated its virtual AI try-on platform, introducing new features including contact

Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain.  Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar

The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of

This story was first published by Digiday sibling Modern Retail. Earlier this month, GameStop offered to buy eBay for about $55.5 billion. GameStop CEO Ryan Cohen, who previously led pet marketplace Chewy, told The Wall Street Journal that GameStop had built a roughly 5% stake in eBay and had a commitment of up to $20 billion in

OpenAI is making it easier for e-commerce companies to run ads on ChatGPT, adding automation that lets retailers generate ads directly from their product catalogues rather than building them one by one.  To be clear, the ad itself looks the same to the user. The so-called “product feed” campaign will still appear in the same

Streaming companies have spent years chiseling their way into the upfront market. Few have done so as aggressively as Amazon, which is using the annual negotiation season as a beachhead for both its ad tech and streaming ad businesses as it kicks off this week. “We’re not incremental to linear anymore. We’re competing at the

During the inaugural annual general meeting for The Agentic Advertising Organization, dubbed The Foundry, last week, attendees debated an awkward talking point for the advertising industry’s AI ambitions. For all the enthusiasm around “agentic” systems, which can plan, optimize, and measure the effectiveness of media campaigns with minimal human intervention, i.e., realize the headcount savings