Marketing

This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions […]

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process. The post AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences appeared first on AdExchanger.

AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads. The post Keeping AI Costs In Check; Selling Your Data To The Highest Bidder appeared first on AdExchanger.

Early September began with a flurry of headlines involving three of the sector’s biggest names: Amazon, Google, and The Trade Desk. The implication is that these developments are indicative of the shifting sands amid which many are attempting to establish a level footing, as AI becomes Madison Avenue’s default setting, not a selling point, and

The creator economy has changed drastically since the start of the year. As we head into Q4, plan to see bigger swings and misses gearing up for 2027. With the creator economy expected to hit half a trillion dollars next year, the stakes have never been higher, and the field has never been more crowded.

For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Marketers have not been panicking and haranguing their agencies for information on the e-commerce giant’s shifty ad auction dynamics, according to agency executives. “No one has necessarily come to me concerned