TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic Pageview appeared first on AdExchanger.
The End Of The Programmatic Pageview Read More »
Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from Kimberly-Clark, Catalyst Brands, and Target India told Reuters that their teams in India are using AI across parts of the marketing process. These include creating product images and videos, choosing influencers,
How AI is moving more ad production in-house Read More »
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The Military appeared first on AdExchanger.
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Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG). For publishers, the cloud platform’s Cortex Knowledge Extensions act as a monetized RAG pipe: a
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform Read More »
Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy. Amid this dynamic, IAB Tech Lab, the body responsible for setting tech standards in the ad industry, hosted its annual summit this
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web Read More »
OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it. This
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
Une Femme pairs wine with literature for co-branded social promotion Read More »
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner Read More »
OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned. The feature, which is currently available to select advertisers only, lets them pay for ads in ChatGPT only when a user takes a specific action, whether that’s clicking through to a site, signing up or making a purchase. Until now, advertisers have
OpenAI turns on cost-per-action ads inside ChatGPT Read More »
The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa.
Pepsi extends food-focused push for summer of soccer with ads, activations Read More »
