Marketing

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign appeared first on AdExchanger.

OpenAI’s ad pilot may be the industry’s latest shiny object. But weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers — or whether they’re participating out of of FOMO (fear of missing out). Live testing of ads in ChatGPT officially kicked off in early February with

News UK is turning The Times’ first-party data into a synthetic audience-planning tool for advertisers to plan and test campaigns, as open-web signals fade and CMOs come under growing pressure to prove ROI. Dubbed “Times ExplorAItion,” the tool pulls together multiple data sets, including stripped-back subscriber behavior, reader panels, engagement stats and third-party PAMCo industry

Tipped to become the largest advertising company in the industry in 2026, Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions.  While the exact nature of its intentions remains unclear, such a move would extend its performance advertising offering onto the biggest screen in

Creators, whether they meant to or not, have found themselves at the forefront of media channels and marketing execution — all of it in remarkably little time. They’ve also helped to make social media a far more valuable channel than it had been, certainly since the pandemic made all of us pay far more attention

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere.

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to

The OECD and EUIPO estimate that global trade in counterfeit goods reached USD 467 billion in 2021, equal to up to 2.3% of world trade. That is a large figure, but the more useful point for brands is simpler: fake goods make ordinary buying decisions harder. For US readers, the problem feels close to home.