Marketing

As enterprises continue to increase their adoption of autonomous AI, many are facing a new challenge where governance frameworks struggle to keep pace with systems that can take independent action rather than simply create content. So far, much of the focus on generative AI has been on accuracy, hallucinations and productivity. As AI systems gain […]

Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads appeared first on AdExchanger.

This story was first published by Digiday sibling Modern Retail. During a panel discussion at eTail Boston last week, several founders and executives shared how they are navigating evolving retail challenges, omnichannel partnerships and emerging AI tools to drive growth. From reimagining their relationships with big-box and wholesale partners to using AI operationally and for

Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific rules and guardrails, marketers have adopted a loose framework that’s constantly shifting. Marketing execs are pushing for company-wide AI adoption, expecting everyone to use AI tools to expedite brainstorming, scale creative ideas and

Nikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport.  As evidenced at this year’s World Cup, sport’s ability to attract billions of eyeballs is unrivaled. So too is its unique transcendence of geography, demographics and internet virality, making

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.

Perplexity has blocked advertising placed in AI-readable versions of Time’s webpages from influencing its search index, affecting an experiment that lets brands serve sponsored material directly to AI crawlers. The AI search company confirmed the move after Time began placing ads inside markdown versions of its webpages that are intended for AI systems rather than