This story was first published on Digiday sibling Modern Retail. In 2022, April Showers finally got her big retail break as her brand, Afro Unicorn, entered Target and Walmart. Afro Unicorn is a licensed-character brand designed for women of color that sells hair-care products, books, apparel and more. For Showers, as a Black entrepreneur aiming […]
After years of relying on affiliate sales, retailers are rushing to roll out their own creator programs en masse to make creator commerce more measurable, scalable, and controllable. But creator Lola Torres, who won influencer shopping platform LTK’s beauty creator award in 2024, has built her career on affiliate marketing, and she’s sticking with it despite
The chief AI officer has an expiry date — and that’s the point. That’s the view of James Chandler, chief strategy officer at the Interactive Bureau of Advertising U.K., who sees the role as a means to an end — that end being a business where AI is so embedded it no longer needs a
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management,
Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act Read More »
Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. Continue reading this
More AI agents won’t fix advertising Read More »
Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot during the Super Bowl. It was about prestige, proximity to power and high price tags tied to exclusivity. But in the hyper-fragmented world of 2026, the definition of an exclusive environment has
As programmatic DOOH scales, buyers are turning to curated marketplaces Read More »
The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.
Indeed addresses job market disconnect with ads that put people first Read More »
If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types
Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.
How McDonald’s is serving up culture as part of its new strategic plan Read More »
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to
Don’t Take Customers At Face Value Read More »
