Marketing

Lightning-in-a-bottle characters, a world we’ve never seen, and something to say. AMC’s Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show appeared first on AdExchanger.

The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters

Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media planning and concept testing. In theory, the pitch makes sense: Synthetic audiences can model real consumer behavior, pressure-test ideas and uncover insights without the long wait times that come with human focus groups.

This podcast was first published by Digiday sibling ModernRetail Subscribe: Apple Podcasts • Spotify For many U.S. retail startups, expanding international distribution is the ultimate goal to establish themselves as a truly global brand. In the era of digital storefronts and globalized social media presence, selling a product in foreign countries could pay off exponentially. But

Mastercard recently rolled out an episodic social series focused on foodie creators visiting restaurants to help create buzz and grow their small business. It’s yet another aspect of Mastercard doubling down on its creator marketing flywheel, using creators as a brand awareness play, a growth channel, and a way to get more small businesses into

This story was first published by Digiday sibling ModernRetail Retail media content is becoming more complex, with major brands making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app. It came in the form of “Rico’s Tacos,” a “micro drama” series of 22 episodes under three

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls. Quality check Paramount-WBD’s pause, Netflix-YouTube’s tug-of-war, Nielsen-VideoAmp’s exit and more Quality check “The advertising market does not systematically price impressions according to their true economic value.” This is a member-exclusive

The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agencies wrap their negotiations with the biggest of the sellers from traditional media giants to the major streaming services. All that’s left to do is to finalize packages with any traditional media firms that don’t

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the closest thing there is to a trade association representing the interests of Amazon sellers, according to Eugene Khayman, a co-founder