Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.
Predictive Analysis And Performance Go Hand In Hand Read More »
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for
Even PayPal Ads Has Its Own ID Now Read More »
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
Celsius unites sports, music and culture ahead of soccer-centric summer Read More »
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners Read More »
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
The pros and cons of adding AI to first-party experiences Read More »
AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new
Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots Read More »
Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign appeared first on AdExchanger.
Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign Read More »
OpenAI’s ad pilot may be the industry’s latest shiny object. But weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers — or whether they’re participating out of of FOMO (fear of missing out). Live testing of ads in ChatGPT officially kicked off in early February with
Marketers join OpenAI’s ad pilot, nudged by FOMO Read More »
News UK is turning The Times’ first-party data into a synthetic audience-planning tool for advertisers to plan and test campaigns, as open-web signals fade and CMOs come under growing pressure to prove ROI. Dubbed “Times ExplorAItion,” the tool pulls together multiple data sets, including stripped-back subscriber behavior, reader panels, engagement stats and third-party PAMCo industry
News UK turns The Times’ first-party data into synthetic audiences for advertisers Read More »
Tipped to become the largest advertising company in the industry in 2026, Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions. While the exact nature of its intentions remains unclear, such a move would extend its performance advertising offering onto the biggest screen in
Meta eyes CTV expansion to fuel its next wave of ad growth Read More »
