This story was originally published by sister site, Modern Retail. Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps. On Wednesday, Instacart announced the launch […]
Instacart launches custom AI assistants for retailers Read More »
Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved the most consequential question facing its ad tech business: the company will not be forced to break it apart. Related Insights Member Exclusive Ad Tech Briefing:
Google avoided (yet another) breakup… now comes the test of the ad tech remedies Read More »
This week’s Media Briefing looks at how publishers are preparing for a “Google Zero” future by moving beyond SEO tweaks and reshaping their teams, roles and audience strategies around a post-search era. Rebuilding for a post-search era Jeff D’Onofrio named Washington Post CEO, DOJ sides with OpenAI in NYT lawsuit, and more. Rebuilding for a
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era Read More »
Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right? The post For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results appeared first on AdExchanger.
In an ever-growing agentic economy, understanding how products are purchased is becoming increasingly challenging. Therefore, brands, retailers, and technology platforms are investing in new measurement strategies to understand how AI agents are influencing shopping decisions. New infrastructure is changing the commerce game, such as Google’s Universal Commerce Protocol and OpenAI’s Agentic Commerce Protocol. These are
AI agents are changing commerce – now measurement must catch up Read More »
Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign.
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads Read More »
Allison Stransky joins the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
Boston Beer hires tech-savvy CMO to hone data-driven marketing Read More »
Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.
Why brand personality matters more than ever Read More »
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. The post TV Manufacturer Telly Touts Programmatic Home Screen Ads appeared first on AdExchanger.
TV Manufacturer Telly Touts Programmatic Home Screen Ads Read More »
Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself
