Kevin Maloy, vp of NexxenTV, Nexxen The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down. […]
Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers Read More »
Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely? The post What’s Next For ChatGPT Ads: The Facts And The Theories appeared first on AdExchanger.
What’s Next For ChatGPT Ads: The Facts And The Theories Read More »
The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.
Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut Read More »
What are we if not the sum of our anecdotes? The stories, fragments and moments that pop to mind when someone says our name. John Gentry died on January 14 after a long battle with cancer. He was the CEO of OpenX for six years. He was at the helm when OpenX sued Google over
‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry Read More »
Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and streaming distributor jointly owned by Comcast and Charter, announced on Thursday that it is integrating with OpenPath, The Trade Desk’s
Xumo Gets Direct With The Trade Desk Read More »
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond Read More »
AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand.
3 advertising stats from Meta’s record holiday ‘25 period Read More »
The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into an open-source standard announced on Thursday that it’s taking ownership of code developed using Ad Context Protocol (AdCP) that will
Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents Read More »
Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.
Unpacking the marketing industry trends forecast for 2026 Read More »
Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is…
Webflow and Google Ads narrow the gap between ads and site results Read More »
