Marketing

Publishing execs aren’t convinced if — or when — Google Zero will happen, but they’re preparing for the worst anyway: a future where Google search stops driving traffic to their sites, and becomes a destination for information. The threat of this zero-click future feels more real after Google’s last developer conference, where execs announced sweeping, […]

The programmatic supply chain has spent the past decade optimizing around distance — separating data, decisioning, and execution across multiple hops in the name of scale. Now, a growing cohort of ad tech firms is trying to reverse that architecture altogether. On June 1, PubMatic became the latest to formalize that shift, launching its containerization

This story was first published by Digiday sibling ModernRetail Higher gas prices could end up benefiting Amazon’s e-commerce business as consumers look for ways to avoid driving to stores and focus more of their spending on household essentials. Gas prices surpassed $4 a gallon for the first time since 2022 earlier this year, driven by

Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate schemes for hybrid creator programs that mix gamified communities, tiered rewards and performance-based pay. The goal: to fix affiliates’ weak spots like tracking gaps, scaling headaches and creator frustration with flat commissions.  Target recently scrapped its commission-based creator program in favor of two

Trust, not attention, is becoming commerce media’s most valuable growth driver.

Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw