Marketing

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Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.

This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]

NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.

If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers free and unlimited access to content is a slippery slope that can lead to well-fed LLMs and starving pubs. Plus,

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements. The post Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting? appeared first on AdExchanger.

OpenAI’s hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web appeared first on AdExchanger.

This story was first published by Digiday sibling ModernRetail Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to tariffs imposed under the International Emergency Economic Powers Act. On Tuesday, Nike shared that its growth margin for its fiscal fourth quarter of 2026 increased 890 basis points to 49.2%,

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities to influencer-heavy sidelines content that turns every match into a days-long stream of social posts.  Together, these efforts show how creator marketing around global sports has

In a bid to associate themselves with the vanguard of professional practice, marketers are ever-eager to embrace new technologies, though in highly regulated sectors, the shock of the new has a little extra resonance. Intuitively, healthcare advertisers are among the most conservative, as the downside risk of getting marketing wrong is materially higher than for