Originally published on March 13, 2023, this article has been updated to include a refresher video ahead of the trial’s start on Sept. 9, 2024. Over the past decade-plus, Google has come to dominate the digital advertising industry. And in the eyes of the U.S. Department of Justice, the search giant has become too dominant. […]
WTF is the Justice Department’s ad tech antitrust case against Google? Read More »
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.” The post The CMA Objects To Google’s Ad Tech Practices Ahead Of
The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial Read More »
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The
Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system. In one such operation, uncovered this year by invalid traffic monitoring company HUMAN, the scam cloaked traffic coming from piracy sites. Advertisers thought they were buying on a cryptocurrency news site, for example, but their ads were
Uncloaking A New Programmatic Scam Read More »
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
Nike depicts drudgery of running in latest leg of comeback campaign Read More »
Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.
‘Are you not entertained?’ How brands are kicking off the NFL season Read More »
Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.
Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance Read More »
Russia has said it will take retaliatory measures after the U.S. announced sanctions against its state-funded media network, RT, threatening that they will make “everyone shudder.” (Al Jazeera) Russia’s foreign ministry said the U.S. moves were part of a plan to purge any dissenting voices from the global media landscape and to stoke fears among…
To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart. Hourglass chose to work with Barneys New York because the retailer is the first store to…
Hourglass and Barneys New York Team Up for Nostalgic Pop-Up Read More »
After several years out of power, the former leader is returned to office on a populist platform. He blames the news media’s coverage of his previous government for costing him reelection. As he sees it, tolerating the independent press, with its focus on truth-telling and accountability, weakened his ability to steer public opinion. This time,…
How the Quiet War Against Press Freedom Could Come to America Read More »
