Marketing

Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape.

It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much. The post How A 134-Year-Old US Law Still Defends Against Monopolies Today appeared first on AdExchanger.

The Google antitrust trial starting on Monday in Virginia is not about the company’s privacy practices. Google is accused of allegedly operating a monopoly over the digital advertising market. The ad trades have been feasting on the cache of unsealed emails, depositions, motions and other related documents released in the lead-up to the trial. But

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snack Attack Snacks have taken over American culture and media. How? An essay in The Atlantic explores that question and often finds advertising at the heart of the change. The ball started rolling with loosened restrictions on advertising in the ’80s, meaning processed

Judge Leonie M. Brinkema is set to rule on whether Google crossed the line on federal antitrust laws with its grip on online advertising tech. A judge for the U.S. District Court for the Eastern District of Virginia since 1993, thanks to President Bill Clinton’s nod, Judge Brinkema is no stranger to the spotlight. Known

As with so many other stories in life, Bob Kantor’s entry into the world of ad agencies starts with a girl.  The CEO of Dawn, a 5-year-old agency holding company of sorts that financially partners with (rather than owns) such brands as Crossmedia, Pereira O’Dell, BarkleyOKRP, Zoo Media and the newly formed Citizen Inside, was

Google and the Justice Department are poised to lock horns in an era-defining antitrust case that’s been 15 years in the making. The outcome will profoundly impact the 300,000-plus workers in the U.S. advertising sector, plus countless more globally.  And yes, that includes you; below are some key legal and technical arguments that will be

Google’s upcoming antitrust trial brought on by the U.S. Department of Justice looks at the the search giant’s past actions in ad tech, but industry experts say the stakes also are high for the future of AI — and Google’s role within it. While much of the case is focused on Google’s actions in the

Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms. Agencies expect TikTok to play a major role in the creator space over these final

With the Esports World Cup in the rear-view mirror, the event’s organizers and sponsors are projecting confidence around its performance. However, some questions remain about the Esports World Cup’s ability to achieve its ambitious future goals. It’s been just over two weeks since the Esports World Cup’s closing ceremony on August 25, and the numbers