In July, when Google announced its decision not to deprecate third-party cookies in Chrome by default, publishers were faced with reevaluating their post-cookie plans in light of a post-cookie landscape not necessarily being guaranteed. Hearst Magazines was among those publishers, having introduced its first-party targeting tool Aura a month prior. “We paused for about five […]
This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos. ‘A modern talk show’ Olympics wins watch time gold for NBCUniversal Lionsgate’s AI deal, YouTube’s AI tools, Amazon’s AI ads and more ‘A modern talk show’ Honestly, I thought video podcasts were just a fad.
Future of TV Briefing: How publishers are turning podcasts into video talk shows Read More »
As competitive gaming emerges from an industry-wide winter, the esports organization Sentinels believes it will become profitable in 2025, thanks in part to Riot Games’ updated revenue share strategy. Sentinels, a privately held esports team based in Los Angeles, is projecting confidence after undergoing an equity crowdfund last year. After generating just under $3 million
How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore Read More »
Christine Grammier, vp of global measurement products, LiveRamp The advertising industry is still adjusting to the challenges of privacy-first advertising. The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out policies are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies.
How clean rooms are cleaning up measurement Read More »
Ed Dinichert, Chief Revenue Officer, TripleLift Some advertising media can take hold very quickly. Retail media and connected TV were fringe considerations just a few years ago but have gone mainstream. They rose independently of each other, but marketers are now combining the two to create opportunities larger than the sum of their parts. Retail
How advertisers are connecting CTV and retail media to add value Read More »
The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity,
Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists Read More »
The brand’s first permanent offering in more than three years is being phased out as it plans to introduce a new flavor in 2025.
Coca-Cola to discontinue its Spiced flavor after 7 months Read More »
Jeremy Meade, vice president of data product management, Experian This holiday shopping season, marketers will look to take advantage of the surge in spending across connected TV, programmatic and mobile. Despite challenges such as Google’s latest cookie announcement and ongoing privacy regulations, this moment presents a unique opportunity for marketers to transform their traditional approaches
Why marketers are looking to these key trends to inform their holiday campaign planning Read More »
“Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.
Kay Jewelers refreshes brand to better reach Gen Z, millennials Read More »
After months of will-they-won’t-they, TikTok is finally getting serious about turning user searches into ad dollars. As of today (Sept. 24), the short-form video giant has rolled out its Search Ads Campaign tool, giving advertisers the ability to target ads based on what users are actively searching for. The goal is to turn those searches
TikTok looks to turn search queries into ad dollars with new tool Read More »
