Amazon is in talks to become a major player in regional sports broadcasting for the National Basketball Association, Major League Baseball, and the National Hockey League with a surprise deal that could shake up the way fans have watched their local teams for decades, the Post has learned. (NY Post) The online retail and streaming…
Amazon Nears Major Deal to Broadcast NBA, MLB, NHL Games on Prime Streaming Read More »
Paramount Global, the parent of CBS, will be controlled by software billionaire Larry Ellison after a group led by his son, David, completes its purchase of the Redstone family’s interest in the film and TV company, according to a regulatory filing. (Bloomberg) Larry Ellison will own 77.5% of National Amusements through Pinnacle Media, a group…
Tech Tycoon Larry Ellison Will Control Paramount Global After Skydance Deal Closes Read More »
With the 2024 Democratic National Convention in the rearview, it was a return to the status quo among the cable news networks. Fox News reclaimed the top spot in total viewers and the adults 25 through 54 demographic, and it was also the only network to post week-to-week gains in either of the measured categories…
Week of Aug. 26 Ratings: Cable News, Morning Shows, Evening Newscasts Read More »
New Mexico said Thursday that it filed a lawsuit against Snapchat owner Snap Inc., alleging that the messaging application’s policies and design features facilitate the sharing of child sexual exploitation material. (Reuters)
Snap Sued by New Mexico Over Failure to Protect Children From Sexual Exploitation Read More »
In the evolving world of marketing, automation has long been heralded as a game-changer. However, as businesses strive for greater efficiency and impact, a shift is taking place—from automating isolated tasks to automating entire marketing processes. This evolution, inspired by principles of business process automation, is set to redefine how marketing teams operate, especially in…
From task automation to process automation: The next evolution in marketing Read More »
Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something
Talking CTV Transparency (And The Lack Thereof) With Samsung Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Court Is In Session appeared first on AdExchanger.
Comic: Court Is In Session Read More »
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing? The post What’s The Endgame For Gaming Ads?; Panning Gold From Sludge appeared first on AdExchanger.
What’s The Endgame For Gaming Ads?; Panning Gold From Sludge Read More »
From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during the Department of Justice’s antitrust trial against Google shed a curious light on various aspects of the case — and many of the giant’s past and present ad tech operations. The biggest ad-tech
Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could send shockwaves through the ad industry. Central to the trial is an investigation into whether Google’s business practices and corporate culture have been skirting the rules of fair competition. Here’s a rundown of
