Marketing

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue. The post Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers appeared first on AdExchanger.

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too, that the IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing.

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

Uncover three key music trends that are transforming modern brand storytelling.

Real-time video AI developer Decart says it’s primed to transform video marketing with the release of Lucy 2, an innovative new model that’s able to seamlessly edit longform live streams via natural language prompts. The open-source model not only generates high-quality video, but provides the tools needed to dynamically edit that content on the fly…

These days, the internet “looks a hell of a lot more like Las Vegas than ‘Little House on the Prairie.’” That’s how Andrew Ferguson, chair of the Federal Trade Commission, described the online experience of children in his opening remarks for an FTC workshop on age verification last week. The event took place on Wednesday,

ICE is going ad tech; Streaming television is more original than ever; and YouTube wants to keep all its data to itself. The post The Three-Letter Acronym From Hell; Streaming The Hits appeared first on AdExchanger.