Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap. “We are 90% in-house,” said Dollar Shave Club’s chief brand and innovation officer Laura Higgins, when asked how much of the brand’s advertising is done internally. Asked if that figure could climb […]
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete Read More »
The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line
Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era. Read More »
The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.
Why Febreze is taking on soccer stink via podcasts, experiences Read More »
Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.
How fandoms are different and why Havas is doubling down on them Read More »
An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.
Why Conair is moving fast to adopt AI-driven video ads Read More »
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire. The post Advertisers Await Programmatic Pause Ads appeared first on AdExchanger.
Advertisers Await Programmatic Pause Ads Read More »
For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform
CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted Read More »
Two summers ago in Paris, the advertising industry ran an experiment in public. The 2024 Olympics became the first Programmatic Games, and the results settled a debate that had been dragging on for a decade. Paris proved the mechanics: Premium live sports could be transacted programmatically, programmatic access could widen the buyer pool, and reach
The World Cup Is A Live Outcomes Test For Programmatic Live Sports Read More »
The Great Convergence Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former Google leader Hugh Williams, according to a memo sent to employees in June. There will be five divisions to the
Careful, Merge Ahead; How Meta’s Marketers Use AI Read More »
Agencies are out in front on AI. Advertisers are not. That’s the view of agency bosses who spoke to Digiday at Cannes Lions. They said that for most of the clients they work with, they’re still stuck figuring out governance, budget, and whether they even trust what they’re being sold. Nothing new there. Agencies are,
Agency bosses say the AI gap with clients is only getting wider Read More »
