Marketing

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation. The post Dstillery Has A New Agentic AI Interface For Refining Audiences Faster appeared first on AdExchanger.

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different

If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations no longer move the needle. The digital customer journey is also complex and fragmented, spanning discovery, consideration, and

Why the future of CRM isn’t more automation, it’s better judgement. In the last year, we’ve worked with dozens of businesses. In every single one of them, without exception, what the leadership team believed was happening and what was actually happening were different things. Not a little different. Meaningfully different. And in most cases, expensively

Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI. The post Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages appeared first on AdExchanger.

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and Instagram — and offers a concrete example of how the company is attempting to realize founder Mark Zuckerberg’s ambition to subsume all

Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken.  In the midst of scale and promises of AI-enabled tech efficiencies, BBDO is repositioning itself to court clients more proactively. The Omnicom-backed creative agency this month revamped what traditional account leadership looks