Marketing

One of Coca-Cola’s core focuses these days is data — specifically how it matches its own data against what its partners hold. John Murphy, the advertiser’s president and CFO, made the point at the DBAccess Global Consumer Conference on Thursday.  He added: “Today, one of our core areas, how do we take the, let’s say,

This story was first published by Digiday sibling Glossy Nest New York is bringing its layerable fragrances to the U.K., as prestige and mass beauty brands alike lean into the commercial scent-wardrobe opportunity. The New York-based fragrance brand, founded in 2008 by Laura Slatkin, is expanding its U.K. presence this month through e-tailer Cult Beauty,

Brands used to rent a celebrity’s likeness for a campaign. The TV spot was shot, photos were taken and the rental agreement ended when the cameras stopped rolling. Now, marketers are turning talent into always on, hyperpersonalized digital personas using AI. Take The Coca-Cola Company. Ahead of the FIFA World Cup, Coca-Cola announced the launch

Chris Hassell launched Ralph in 2010 wanting to make cool things and get paid for it. Fifteen years of running an independent shop in advertising made that harder than it sounds. Now he thinks he’s found a way through. The way Hassell sees it, entertainment is the one part of the creative business that can’t

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform priced its shares at $23 a pop – just above its revised $20 to $22 range – and raised roughly $437 million.

The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing.