CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.
Burger King returns to ‘Star Wars’ galaxy as turnaround push endures Read More »
In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a big brand or agency in the US or UK is launching campaigns across dozens of global markets. Exciting on paper.
Going Global? Contextual AI Needs To Be Your Strategy Read More »
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
Snickers extends ‘Hungry’ platform around peanut butter products Read More »
The league’s first global condiment partner will plaster its hometown of Pittsburgh, Pennsylvania — the location of the 2026 draft — with OOH ads.
Heinz kicks off NFL deal by inducting 57th draft pick into new club Read More »
Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required. Survey statistics from Mailgun broadly agrees with those figures, but states that such margins, while achievable, are only realised in certain cases and
Email ROI claims meet a more complicated reality Read More »
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster,
AI Is The New Ad Space Read More »
Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – creating inefficiencies that slow execution and obscure performance insights. To solve this, marketers are actively consolidating their tech stacks. Email marketing platforms have emerged as a natural
Choosing an email marketing platform to consolidate tech stacks Read More »
Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival
Erstwhile Competition; What We Lose By Gamifying The News Read More »
This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable part of marketing. The report is based on a survey of 142 brand and agency
Related Insights Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs Read More Faced with the ever-increasing incursion of LLMs, the majority of independent ad tech players are faced with the option of either bulking up or flaming out; it’s a scenario that was demonstrated in
