Marketing

Marketers have been trying to game LLM responses to suit their brands since users began turning to AI for search. In recent months, they’ve become aware that AI search responses aren’t just a user touchpoint that needs attention, but a competitive arena in which they might influence the way their rivals are perceived — and […]

Sean Evans, the man behind the hit YouTube celebrity interview series “Hot Ones,” was named one of Time’s 100 most influential creators of 2025. He was early to CTV, early to the interview-as-spectable creator format, and among the first journalist-slash-creators to turn a YouTube show into a recognizable franchise.  He has watched platforms and formats

Halfway through 2026, the state of streaming underlines just how dependent the category has become on big, personality-driven creators.  Streaming platforms like Twitch and YouTube Gaming were designed to showcase video games, but they’ve become a major spoke in the broader creator economy wheel.  According to a Q1 2026 study from streaming software company Streamlabs

Fashion ecommerce is under pressure from slower growth, high return rates, rising acquisition costs, and low online conversion, according to a 2026 intelligence report by DRESSX. The report examines AI try-on ecommerce conversion as online apparel return rates remain at 30% to 40% and average ecommerce conversion rates sit at 1.65%. Online fashion conversion remains

Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making. It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity last week. He expects that to reach

Gaming is the next big ad medium after social, CTV and retail media. That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced targeting and measurement capabilities as

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on

Fox News was the only network with primetime growth in total viewers and the demo.

And the evening ratings for the week of June 22.

July 4th is a reminder that marketing can’t manufacture authenticity.