Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever. The post Hold My Holdco; When Growth Goes Down appeared first on AdExchanger.
Hold My Holdco; When Growth Goes Down Read More »
CMO Kory Marchisotto explains how the brand’s telenovela-inspired ads and Bad Bunny’s upcoming halftime show dovetailed in a new campaign.
E.l.f. taps into halftime show hype with purpose-driven Super Bowl play Read More »
Social media has now been around long enough to know it can be an extremely powerful marketing channel, notably for lower-funnel advertisers. Even in the face of eroded signals on what gets them to click. So the timing is right to understand social platforms from a 2.0 point of view — at least that’s the
Amazon is laying the plumbing for agentic advertising with the launch of its MCP server in open beta, opening up its ad stack to AI agents. The development was the subject of its flagship announcement at this year’s IAB leadership meeting, which provides a standards-based translation layer that converts natural-language prompts into structured API calls.
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising Read More »
The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the court ruled that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers – with DoubleClick for Publishers (rebranded to Google Ad Manager in
A running list of publisher lawsuits targeting Google’s ad tech practices Read More »
As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible. Most recently, Google launched its Universal Commerce Protocol (UCP) — a foundational layer which looks to enable agentic shopping in the tech giant’s ecosystem. So what actually is Google’s Universal Commerce Protocol
WTF is Google’s Universal Commerce Protocol? Read More »
Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet that’s exactly what NBCUniversal did last month. The media conglomerate ran a test with ad agency RPA, marketing analytics firm Newton Research and Comcast-owned ad tech
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game Read More »
Join Digiday, Glossy and Modern Retail, at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders, including Tree Hut’s Sarah Craig, will discuss how they are using AI. Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to
If your AI outputs sound generic — your inputs probably are too. In part two of “Selling with AI”, Apollo.io breaks down the exact structure for writing AI sales prompts that drive results with real examples from experts.
How to write better AI prompts for prospecting Read More »
Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration. The post Amazon Ads Opens A Beta Test For Its New MCP Server appeared first on AdExchanger.
Amazon Ads Opens A Beta Test For Its New MCP Server Read More »
