Marketing

The creator economy’s massive growth has led to a rise in IRL creator events as brands look for more ways to reach their large, hyper-engaged fanbases. But these events are no longer just brand activations; they’re becoming a key part of how creators build and position their own brands. Whether they’re putting on massive stadium […]

Surprisingly early in the era of AI’s influence on the creative process, a problem is arising: sameness and homogeneity. Besides not using AI to help, are there other workarounds? Marketing strategists are now habitual users of generative AI. But as tools like ChatGPT and Claude embed deeper into the work of agency execs and freelancers,

The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less.  This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering

Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effectively turn attention into action. It’s among the clearest reasons why native

The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t exist yet. OpenAI just took big steps toward that threshold: turning on cost-per-click ads inside ChatGPT. And it is on the hunt for its first advertising marketing science leader. CPC ads are the more

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first on AdExchanger.

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying to keep everyone at the table long enough to hash out shared ground rules – or at least argue their way

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a big brand or agency in the US or UK is launching campaigns across dozens of global markets. Exciting on paper.