Marketing

This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it would make this audience pool available to advertisers for the first time. And on Thursday, it named youth-focused ad

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed. Scrunch’s tools will be added to Sitecore’s digital experience platform, used by companies to manage digital content and customer experiences. Sitecore said the acquisition will

B2B lead generation is going through a reset. The tools and assumptions that defined the discipline for the past decade, purchased contact lists, high-volume sequencing, firmographic targeting, are producing diminishing returns, and the gap between outbound effort and pipeline quality is widening for many revenue teams. The change is not simply about technology. It reflects

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry

Search and web traffic is getting replaced by AI, so earned media placements don’t quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media appeared first on AdExchanger.