As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for free. LLM developers like OpenAI use tokens as a means of metering AI compute; the text you type into a prompt and the output […]
Agencies grapple with economics of a new marketing currency: the AI token Read More »
This story was originally published on sister site, Modern Retail. A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer service ticket. A shopper claimed a set of sheets had arrived torn and submitted photos as proof. But almost immediately, Tannen sensed
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud Read More »
Subscribe: Apple Podcasts • Spotify Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms of OpenAI’s ad push, navigating everything from performance metrics to infrastructure. The digital wedding planning platform is one of the first brands to advertise on
OpenAI’s ad push begins, and The Knot is co-piloting Read More »
The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem Read More »
Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.
Kantar Media enters new era as Fifty5Blue following $1B sale Read More »
Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target consumers. Precision meant knowing a user’s past behavior. Relevance meant predicting what they might do next based on what they had already done. Campaigns were designed around the “who” because that was
Why neuro-contextual AI changes how marketers plan media Read More »
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.
Merrell’s first global brand platform looks to redefine the outdoors Read More »
CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.
Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA Read More »
As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local advertisers. Our new 2026 CTV/OTT Advertiser Survey, conducted by Advertiser Perceptions, underscores just how decisively
CTV’s Local Moment Has Arrived Thanks To Total TV Convergence Read More »
With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The
Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why Read More »
