Marketing

The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada. The NHL’s most recent season brought it the best viewership figures in 14 years, with games on ESPN, ABC and TNT averaging 546,000 viewers — a 23% […]

This story was originally published on sister site, Modern Retail. As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump. For example, Amazon is offering fuel savings for Prime members on Fridays — up to 20 cents per gallon —

YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it. The two companies have struck an exclusive deal that hands SiriusXM Media the rights to sell YouTube’s “audio-first” inventory in the U.S. — or the impression generated when someone is listening

Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators — founders and

Shane Peros, Managing Director of Global Media, Entertainment & Distribution, Google Ad Manager Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an