Marketing

Roll Credits The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card rewards loophole.  Google Ads began phasing out credit and debit cards a year ago. But the news doubly hit home this week because, for one, Meta confirmed that it will begin invoicing – aka requiring […]

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future and more Streaming stacks Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition

This story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs. The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as

CFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezing costs and investing in performance spend is still in motion, driven by an uncertain economy and an unpredictable geopolitical backdrop. But CFOs now are asking harder questions driven by a better grasp of how marketing actually works,

The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving

On Tuesday, Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. Versant Media reported $6.69 billion in 2025 revenue, representing a 5% year-over-year decline. Advertising revenue in particular was

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on its platforms – including shares, like, saves, bookmarks, comments, etc. – into a category called “engage-through attribution.” When, for example,