Marketing

This story was first published by Digiday sibling Modern Retail. Artificial intelligence is allowing Walmart to achieve levels of personalization it has long dreamed of. At the same time, the company is also cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag. AI has allowed the retailer […]

Brands are starting to put TikTok Shop in writing. The platform is appearing in formal agency RFPs alongside Amazon and Walmart as a named channel with a committed budget. Normally, it’s more of a footnote on them. That’s a significant shift in status for a platform that spent years fighting doubts about its logistics, its

Weeks after OpenAI started laying the foundations for running ads in ChatGPT in Europe, it has now started putting up the walls, specifically around how those ads will comply with the region’s privacy laws. In the latest update to its EU ads policy, which was added on June 2, OpenAI states that it will only

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger.

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. The post AI Off The Rails appeared first on AdExchanger.

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. The post Better Attribution Makes Live Sports A Performance Play appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Hungry Hungry Hippos appeared first on AdExchanger.

Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its minimum investment requirement from $50,000 to $10,000 to “lower the barrier to entry and make testing dollars work,” per an

Late last month, Google plugged its Gemini Omni model into YouTube Shorts’ existing Remix tool, turning it into a way to heavily rework or transform creators’ videos.  Billed as a way to “easily step into the trends and conversations on YouTube,” the update has instead raised fresh questions across the creator economy about who controls