Marketing

Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon. A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past […]

Subscribe: Apple Podcasts • Stitcher • Spotify In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big

This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. 01 Introduction Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate

Marketers want to know how to build a modern brand.  That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know how to do just that? (Well, yeah.) But over the past few years, there’s been tension between the focus on the short-term

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search

The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.

As of today, August 5, Roblox users are able to purchase movie tickets directly inside the platform. Roblox’s latest real-life commerce test is a partnership between Warner Bros., which is using the experience to promote the Sept. 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through

The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.

While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.