Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …      The post Comic: Warning: Contains News appeared first on AdExchanger.

Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away. The post Social Media May Be Hazardous To Your Health; The Google API You Hope For appeared first on AdExchanger.

The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those viral moments are increasingly looking for ways to stretch their 15 minutes of fame, including launching their own podcasts, product lines, e-courses and talent agencies. There’s money at stake: the creator economy is expected to

After a series of smash hits, Hollywood’s video game adaptations are starting to face more scrutiny from gamers. The pushback is a sign of potential burnout among moviegoers — but also shows that game adaptations are here to stay. As gaming film and TV adaptations such as the “Super Mario Bros. Movie” and “The Last of

Since the advent of generative AI roughly two years ago, one concern has persisted among marketers contemplating the advantages of the tech — bias. Agencies such as DDB, Monks and Huge, as well as generative AI marketing platform Pencil, hope to bolster their clients’ confidence through a mix of human corrections and technical fixes. The

On Thursday in federal court, the U.S. Justice Department introduced internal Google documents — including emails, chat logs and audio recordings — that showed Google execs’ plans around the introduction of new publisher tools to compete with header bidding. Evidence submitted by the DOJ suggests Google knew about industry unease over the evolution of DoubleClick

Many of the headlines surrounding Google center largely on how the biggest company in advertising will look following its latest battle with the U.S. government. However, away from the developments in a courtroom in Eastern Virginia, it’s business as usual for Google. On Sep. 12, it unveiled a new tool to its suite of marketing

Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread adoption, companies are only using about 56% of the martech tools they’ve purchased. This indicates significant untapped potential…

Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been