Marketing

The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi, […]

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future.  Now, AI is ushering in the next frontier of brand-on-brand competition.

Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS. The post DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors appeared first on AdExchanger.

With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Ironically, it’s the part of the business that’s been around longest:

The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Competitors Integral Ad Science (IAS) and Doubleverify have been rushing to court clients that previously used Oracle businesses such as Grapeshot, Moat, Bluekai and Datalogix — and the employees who previously staffed them.

Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it seems like more of a footnote once it went full throttle chasing online ad dollars. If that sounds dramatic, the third day of its antitrust trial includes new evidence from U.S. Justice Department

Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters within the advertising industry.  Three podcast execs told Digiday that during the second quarter, it became clear that they should try

The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with fraud and malvertising. Yet, in a surprising twist, one of its biggest advocates is none other than Coca-Cola. The company not only spends ad dollars on the open