Marketing

For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever… […]

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so. The post The True Meaning of Holistic Media, With Carat’s Carrie Drinkwater appeared first on AdExchanger.

On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without compensating publishers is free riding on their investments,” he said. “Free riding isn’t just unfair. It’s stealing.” The post IAB CEO David Cohen: ‘The Health of the Publisher Community is Critical to the Health of

GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are tethered to the economy. When growth slows, advertising budgets are among the first to be cut. But, according to a piece in The Economist, the biggest Big Tech giants have been making the case that they’ve broken

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages. ‘Premium automation’ Disney’s next CEO, YouTube’s TV measurement issue, Paramount+’s plans and more ‘Premium automation’ This week we had NBCUniversal’s Ryan McConville on the Digiday Podcast to talk about the

This story was first published by Digiday sibling Modern Retail Target’s response, or the lack thereof, to the growing presence of U.S. Immigration and Customs Enforcement in Minneapolis has become yet another PR crisis for the retailer. Groups like the ICE Out of MN Coalition and Unidos MN have staged protests and other actions in Minnesota following Jan. 8,

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers are also grappling with plans to spend around the Winter Olympics and World Cup. Ad prices continue to climb, with brands like

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates. The hires

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform.  The changes show just how much YouTube is willing to flex to keep itself ahead of the game — whether that’s competing with big