Marketing

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. Audiences are engaged across CTV, and advertiser dollars are following. According to eMarketer, US CTV ad spending is projected to

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position themselves in the market. The positioning essentially comes down to owning one’s own cloud infrastructure or renting bandwidth and cloud

Most online shoppers are already using AI while shopping, but many still struggle to get the results they want, according to Adobe for Business research. Adobe surveyed more than 1,000 shoppers in the US and found that 86% use AI tools while shopping. The tools range from integrated retail features, such as product recommendations and

Loyalty programs that drive growth do more than reward.

For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing.  Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its own model, positioning it as a feature. Others are moving in the same direction, some publicly and some not. Once

A (Re)mixed Bag Last month, Google revamped YouTube’s Remix tool to include access to Gemini Omni so that users can now directly edit and remix existing creator videos. The tool allows them to “pull from existing templates, create music or generate new content from text,” Digiday reports. The idea is that creators now have more

The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally with media sellers that control both linear TV and streaming options. As expected, sports inventory is the principal bait that sellers have put on their hooks to land client dollars — but haggling

Publishers have finally won the right to keep their articles out of Google’s AI search results. The harder question now is whether that right is usable when the system keeps them opted in by default, and Google withholds the AI-specific data they’d need to judge if pulling out is worth the risk.  The U.K.’s Competition