Marketing

The programmatic ecosystem is constantly changing. If publishers don’t evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to shifting ad industry trends. Formerly known as American Media, Inc., its legacy print business revolved around tabloids like The Star and its flagship publication, the […]

Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside group to accelerate retail standardization, hoping it would happen in 2024. The group later merged its work

Bet Your Bottom Dollar The proliferation of legal sports betting has made tough political and societal issues quickly bubble to the surface, as The New York Times reports. And – surprise, surprise – advertising is often at the center of the problem. There are numerous state-level class-action suits over allegedly deceptive advertising claims. Practically all

There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Since the summer, Epic Games has invested in a marketing campaign promoting specific creators’ experiences on Fortnite Creative. So far, the effort has resulted in a serious traffic boost for the chosen experiences — but it’s also raised questions among some creators regarding how and why Epic decides to elevate certain games on the platform over

Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted for commercial growth in recent times, the marketing benefits of a creator partnership or influencer campaign have been largely restricted to channels like Instagram and TikTok. But this year, brands

The story was first published by Digiday sibling WorkLife Workforces may be having an issue with AI overkill. About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey, including responses from 500 senior business executives. Continue reading this article on digiday.com. Sign up for Digiday

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No need to fix what isn’t broken — especially when the ride-hailing app turned ads business already humming along. So much so that the business hit

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a