The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention Read More »
The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.
Publicis Sapient teams with Google Cloud to boost AI marketing efforts Read More »
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
Macy’s CMO on why telling a cohesive marketing story is crucial Read More »
A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX and Troye Sivan.
Why Google Shopping turned holiday gift-giving into a game show Read More »
As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025:
In 2025, Marketers Should Regain Choice And Control Read More »
AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch.
Creating products that win: 3 ways AI is changing the game Read More »
The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week. But while tech companies are
Publishers Grapple With A Lack Of Control Over Deal Curation Read More »
I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as
AI Won’t Replace Human Creative, But It Can Save Hours In Research Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sensitive To The Touch Meta is preparing major changes in 2025 to what it calls “sensitive” classes of advertisers, including health and wellness brands, financial services and politics. Advertisers began receiving notifications from Meta last week that they will face new restrictions on
Meta Wants None Of Your Sensitivities; Brand Safety Is The New Political Punching Bag Read More »
As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant’s own marketing department. Last month, the companies announced a new Accenture division called Accenture Nvidia Business Group, which entails plans to train more than 30,000 people using Nvidia’s full technology stack: Nvidia
