As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels and use cases than others. More than 4 in 10 marketers report using AI in their social media (49%) or retail media (42%) campaigns. That’s according to a Digiday+ Research survey conducted in the first quarter of […]
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
Optimus Prime will take your call: Hasbro leans into AI-driven licensing Read More »
AI readiness may be falling short as a focus remains on short-term optimization and results.
Media spend on customer acquisition accelerates amid rush to AI: Gartner Read More »
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
Nike and Adidas take their rivalry to the World Cup. Who will win? Read More »
Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often
For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance
Advertising Doesn’t Need More Tools – It Needs Better Workflows Read More »
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.
Marketers Are Getting Used To AI In The Ad Stack Read More »
Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On
Gopuff Knows What Snacks You Want, Thanks To This Composable CDP Read More »
Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands. But the job is morphing, not going away. Take Hinge’s Chief Marketing and Communications Officer Tamika Young, who insisted on adding the “comms” element to her remit when she was promoted last year, The Wall Street
Don’t Hate, Communicate; Trading Up And Out Read More »
Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. That shift is seen at Disney and Warner Bros. Discovery, for example. In covering this year’s upfronts, Digiday reported that
How automation and AI is reshaping the traditional upfront marketplace Read More »
