Marketing

Holiday prep is well underway for brands and retailers, who are already busy fine-tuning their channel and pricing strategies. Brands are also readying their gift guides and haul and unboxing social marketing content, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce. This is according to Digiday+ […]

We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their audiences has grown significantly since the 2020 election. The presidential candidates have caught on. As this cycle winds down, candidates on both sides of the aisle have been spending significant time with various creators to

“Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and commerce.

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header bidding code developed by AppNexus. Fast forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech that’s widely adopted. The story of how

For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for advertisers through their robust understanding of their site’s experiences, contexts and audiences. Now, the future value of cookies as a

Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead. The post Smartly And Flashtalking Lead The Pack In Forrester’s 2024 Creative Ad Tech Wave appeared first on AdExchanger.