Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
Volkswagen integrates Google’s generative AI to enhance app experience Read More »
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
Forrester: Online ad tolerance rises while trust remains low Read More »
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
Virtual influencers gain traction Read More »
The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.
Nespresso celebrates aluminum in environmental-forward campaign Read More »
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
What to know about privacy laws when collecting personal data on shoppers Read More »
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls. The post Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding appeared first on AdExchanger.
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding Read More »
Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases – all with their own trade-offs and a lack of interoperability – resulted in significant confusion and limitations. With expanding consumer touch points and
Experiencing Identity Chaos? Adopt An Integrated View Of Identity Read More »
Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold, the Association of National Advertisers cautioned in its new “Sustainability in Media Planning” report, adding that the ad industry–particularly digital ads–is a major contributor to those emissions. With Climate Week NYC taking place this week,…
ANA, Scope3 Urge Industry to Reduce Carbon Emissions Without Hampering Ad Performance Read More »
Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and performance for brands. The growth in performance media has also created a significant increase in the number of campaigns, and
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials. The post Don’t Curate The Player, Curate The Game; How Google Wins By Delay appeared first on AdExchanger.
Don’t Curate The Player, Curate The Game; How Google Wins By Delay Read More »
