The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […]
Freestar Is Taking The ‘Baby Carrot’ Approach To Curation Read More »
With emotions running high ahead of Nov. 5, some consumer brands are trying to make an emotional connection and avoid landing in hot water.
Brands lean into fractious election with messages of unity and humor Read More »
Retail may have a classic, old-school image, but it’s leading the charge in AI adoption. While, historically, retailers have been slow to embrace new technology, the latest Marketing AI Institute research tells a different story. Nonretail marketers report significant AI usage, with 28% using AI daily and 46% relying on it multiple times a week
Retail Is Leading The AI Charge – And Winning Read More »
WLOX anchor David “Dave” Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. (TVSpy)
WLOX Anchor Dave Elliott Fired After Political Post on Social Media Read More »
CNN chief political correspondent Dana Bash won kudos from former President Donald Trump and landed a major interview with Vice President Kamala Harris, but she says it has been a slow climb to the top. (WSJ)
CNN’s Dana Bash, a Trusted Political Referee, Is Having a Moment Read More »
Although fans have always been fascinated by the people who made up their chosen team, few outlets have put personality on a pedestal like The Players’ Tribune. (Digiday)
As The Players’ Tribune Marks First Decade, Publisher Minute Media Plots Its Future Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dis-Affiliate Google is tinkering with its search rankings again, this time to address well-known publishers with affiliate businesses, Search Engine Land reports. Forbes was recently hit hard after being the target of a report by Lars Lofgren, chief growth officer of performance agency
Nightmare On Affiliate Street; Exploring Search Crevices Read More »
Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad network, all competing for the same ad budgets. To sell its retail media network to advertisers, Walmart Connect placed its bet on Rich Lehrfeld,
What Rich Lehrfeld’s media buying background means for Walmart RMN business Read More »
What’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is launching an AI marketplace to help content creators monetize their intellectual property for AI training while giving developers and businesses a way to source licensed training data. The San Francisco-based company, which emerged
The process of getting accreditation through the Media Rating Council is no walk in the park — in fact, some refer to it as a “trail of tears.” But the imprimatur of legitimacy it can confer on various forms of measurement around media and marketing can change those companies’ directions and fortunes. Currently among the
Adelaide becomes the first attention metrics firm to enter the MRC accreditation process Read More »
