Marketing

As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. Because if there’s one thing that’s true in the world of influencers, it’s that […]

The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.

“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and iSpot – in April. The post ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race appeared first on AdExchanger.

We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to consumer data. Now more than ever, we must rethink our data-driven strategies to achieve our goals. One side effect

“Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line.

TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device.It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones, outside of mobile phones,” Dan Page, TikTok’s global head of partnerships and new screens, told AdExchanger. “We want to be