The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in Read More »
Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself apart as a brand keenly aware of its value proposition. While its actual product may be streaming, its core product is entertainment. What happens off the screen is…
Netflix House Is Built on Brand Innovation and Cultural Cachet Read More »
A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their
Ad Tech Companies Should Heed The FTC’s Warning About Hashing Read More »
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s
Why This Speaker Brand Is More Into Video For Marketing Than Audio Read More »
The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy
The End Of GARM Is A Reset, Not A Setback Read More »
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again. The post Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day appeared first on AdExchanger.
Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day Read More »
It’s been a tumultuous few weeks for the digital advertising sector, primarily at the hands of the scions of Big Tech. In late July, Google reversed earlier plans (four-plus years in the making) for online ad targeting and measurement in its web browser Chrome. Elsewhere, last week saw an audacious move from X to sue
Why Apple is the Big Tech dark horse of adland Read More »
Though the Olympic Games came to a close Friday, for some brand sponsors the real party doesn’t get started until the end of the month, when the Paralympic Games commence. Digiday spoke with three advertisers that favor the Paralympics as a means of reaching considerable TV audiences, burnishing their purpose marketing credentials and maximizing B2B
Here’s how brands are approaching the Paralympic Games Read More »
This is the second half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. Read the first half of our social media report here. 01 Smaller platforms’ plans to attract marketers pay off Pinterest,
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers Read More »
First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%. The rich, in this case, are Publicis Groupe, which is followed closely by
