Marketing

As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes. The post Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again) appeared first on AdExchanger.

Publishers are still very much living in the platform era. But they are also straddling the AI era, with the likes of OpenAI and Perplexity standing in as the next generation of platforms for publishers to deal with, as the recent Digiday Publishing Summit made clear. “The AI era is going to challenge us in

The growth and maturity of the creator economy is impossible to ignore. It will surely dominate this year’s Advertising Week kicking off today in New York, according to marketers and media executives, who say that the fragmented media landscape continues to elevate the importance of the creator economy, which has become a reality for nearly

Todd Kaplan’s resume at-a-glance Joined Kraft Heinz as CMO (July 2024) PepsiCo CMO (Feb. 2022 to June 2024) PepsiCo vp, marketing (August 2018 to Feb. 2022) Todd Kaplan could be considered a betting man. In a world where marketers are often pressured to prioritize metrics, algorithms and immediate ROI, the PepsiCo marketing veteran seems to

With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind the scenes to establish standards across a few vital areas that currently lack transparency, Digiday has learned. First off is an effort by Omnicom Media Group to help establish clarity and perhaps even standards in the ad auction process of

Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. Multiple sources say Microsoft began letting retail media publishers know that it was sunsetting the service over the summer, at the same time it announced a “strategic collaboration” with the ad

Fresh off a win of several chunks of Adobe’s marketing and tech needs — which it shared with Dentsu’s creative arm — agency holding company Stagwell can thank, in some ways, its digital transformation arm, made up in part by the Code and Theory Network. (For the purposes of this briefing, let’s refer to the

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first on AdExchanger.