Despite beating expectations and generating more than $40 billion in revenue during the third quarter – a 19% YOY increase – Meta got punished on Wednesday after its Q3 earnings report. The company’s stock dipped by more than 15% in after-hours trading on the news that its spending will ramp up this year and into the next. […]
Meta Made A Mint In Q3 – But Investors Are Worried About Its AI Spending Spree Read More »
Today (Oct. 30), Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual decline, although gross profit increased 13% to $232 million during the period. These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing
Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet Read More »
The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.
Google ads performance robust despite existential threats Read More »
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the programmatic open market, just one of many moves it’s made on its journey to disentangle itself from the influence
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform Read More »
In a conversation at ADWEEK’s Mediaweek, Amazon head of U.S. live sports and video sales Danielle Carney confirmed that the streamer sold out of ad inventory for its Black Friday National Football League game between the Kansas City Chiefs and Las Vegas Raiders. And conversations were already kicking off at the beginning of the year….
Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory Read More »
Earlier this month, on Canadian Thanksgiving, a significant story about the country emerged from the neighbor that doesn’t do Thanksgiving until November. (CJR)
Why Did a Canadian Paper Name WaPo’s Anonymous Sources? Read More »
Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its
Talking Shop With Mike Ryan, The PMax Whisperer Read More »
Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. More recently, advertisers have started to accept that there is a correlation
Balancing Accuracy, Richness And Scale For Effective Audience Targeting Read More »
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC. The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.
Can’t Afford Not To Pay Attention; The New Heavyweight Challenger Read More »
