To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there’s no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way…
Binge or Weekly? Here’s the Best Way for Streamers to Release Shows Read More »
Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and…
Dove Drops Age-Defying ‘Beauty Never Gets Old’ Campaign Read More »
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.
How Sensodyne Is Optimizing TV Ads Using Attention Metrics Read More »
Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is
How TikTok Shop Is Redefining Social Commerce In The US Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Totally Brand Safe appeared first on AdExchanger.
Comic: Totally Brand Safe Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When
The New Everything Shop; Are We Ready For UID3? Read More »
From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise. But what does the volume of conversation look like for the masses on social media? To get a sense of how often
AI Briefing: How tech companies are talking about AI on social media Read More »
GARM may be gone, but its legacy is in flux. Specifically, the staying power of the Global Media Sustainability Framework (GMSF) that GARM unveiled earlier this summer. After more than a year in development, the standards for measuring ad carbon emissions were unveiled by GARM and Ad Net Zero at Cannes. These standards were more
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty Read More »
With the news back in March that GroupM was planning to double its planned ad spend on women’s sports, the news was welcomed by pretty much anyone involved in women’s sports. Right around that time, the Caitlin Clark/Angel Reese rivalry during March Madness set the world on notice that women’s college basketball is just as
Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular Read More »
As it celebrates its 25th year — and a marquee deal with the Esports World Cup — ESL has announced a brand refresh intended to bring the esports company closer to its roots. Formerly known as Electronic Sports League, ESL was founded in Germany in 2000. Since merging with the esports platform FACEIT after both companies were
Why ESL is undergoing a 25th anniversary brand refresh Read More »
